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Instead Of Driving You Mad, Let The Whole Family Drive Themselves At Mercedes-Benz World This Half-Term!


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MILTON KEYNES, UNITED KINGDOM – Feb 14, 2013: A visit to Mercedes-Benz World next week is the perfect way to turn up the heat on Half Term. From Saturday 16 to Sunday 24 February the whole family can enjoy the array of interactive attractions, captivating displays and exhilarating experiences… and entry is, as always, free.

New for half term is the Ultimate Collection – an awe-inspiring exhibition of rare and valuable Mercedes-Benz cars, and the first time in the UK that so many have been brought together in an astounding display of Mercedes-Benz design and power.

Highlights include: The 1989 World Sportscar Championship winning Sauber-Mercedes C 9; the exuberant 1996 S 70 AMG; exquisitely-styled 1957 300 SL Roadster; and a 2009 Mercedes-Benz SLR McLaren Stirling Moss – one of only 75 cars built to spectacularly reinterpret the SLR legend from its victorious 1950s race pedigree. There is also an incredible 540K from 1937, one of only 32 cars ever made.

Every day the Silver Arrows display team will be showing off their incredible car control skills to the crowds in a breathtaking show of precision driving and high-speed manoeuvres on the handling circuits outside. And there’s the opportunity for everyone to hold on tight for an unforgettable Hot Laps passenger ride with one of the professional drivers for just £15.

A variety of High Performance AMG driving experiences and 4x4 adventures are also available. And it’s not even necessary to have a driving licence as Andrew Mallery, Commercial Operations Director, Mercedes-Benz Cars explained: “Kids and teenagers over 1.5 metres tall can get behind the wheel of a brand new Mercedes-Benz in our Under 16s Driving Experiences. With dual controls and a professional driving coach in the passenger seat, they have the chance to have their own driving lesson to develop real road skills or even tackle the challenging off-road terrain in the latest four wheel drive Mercedes-Benz M-Class.”

Youngsters between two and six years old can also join in the fun with Little Learners - a special indoor driving zone where they can drive an electric miniature Mercedes. A 15 minute experience costs just £5.

Visitors have the chance to win the Mercedes-Benz Ultimate SL Driving Experience – 50 minutes in an SLK 55 AMG, 50 minutes in an SL 63 AMG and 50 minutes in an SLS AMG, plus five laps as a passenger in the iconic 1955 300 SL “Gullwing” Coupé. It’s a fantastic opportunity to enjoy the jaw-dropping power and handling of all of these legendary cars – a half day experience that normally costs £960.