Chevrolet Finds "New Roads" to Consumers with In-Cinema Ad Buy in Screenvision Theaters Nationwide

chevy cruze
2013 Chevy Cruze

New Global Branding Campaign Targets Movie-Goers to Support Launch of 20 New Models in 2013

NEW YORK--Feb. 12, 2013: Automotive powerhouse Chevrolet is once again tapping in-cinema advertising network Screenvision as a vital conduit to reach consumers nationwide with its new global branding campaign, "Find New Roads."  The announcement was made here today by Jim Tricarico, Chief Revenue Officer for Screenvision.

For three weeks beginning February 15, Chevrolet will be running spots on more than 14,000 screens in Screenvision's coast-to-coast, in-cinema advertising network. The first, an expansive 90-second spot will run February 15 -- February 21; a 60-second version will run February 22 -- March 7.  The global auto giant will be aligning all engineering, marketing and retail activities behind the new global vision, as it prepares to launch 20 new models this year worldwide.

"Chevrolet is at the start of a new road and we're pleased they are utilizing our in-cinema network as a new road to consumers," states Screenvision's Tricarico. "The new campaign is all about ingenuity. Chevrolet's ingenuity extends to the strategy of complementing their national television buy with in-cinema, which increases impact, recall, affinity and likeliness to purchase. Our network is an ideal vehicle to reach consumers with high affinity for auto purchase, and to communicate such an important message with the impact of the big screen."

Proprietary research from Screenvision indicates that Cinema works as a great complement to TV advertising throughout the year, increasing purchase intent/consideration by +36 percent, brand recommendation by +39 percent and top of mind unaided brand awareness by +50 percent.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: