Honda Wins The Driving Engagement Award During The Chicago Auto Show Social Media Preview
CHICAGO--Feb. 11, 2013: The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, and Word of Mouth Marketing Association (WOMMA) presented American Honda Motor Co., Inc. with the first-ever "Driving Engagement" award for best social media campaign of 2012 during the Social Media Preview of the 2013 Chicago Auto Show.
Honda's Driving Engagement awards submission featured a music video from startup band Monsters Calling Home where the band members recorded a music video from inside of their Honda. As part of Honda's larger campaign "Honda Loves You Back," Honda surprised the band by booking them as the musical guest for Jimmy Kimmel Live! and utilized Honda's full range of social media presences to help share their story.
"We are thrilled and proud that the latest edition in our Honda Loves You Back social media campaign has been recognized. We're so grateful for the love our customers express for their Honda vehicles," said Alicia Jones, manager of Social Media at American Honda Motor Co., Inc. "I think it's the simplicity of the campaign's intent -- to say thank you and share the conversation with them -- that makes it work."
WOMMA selected three automotive manufacturers as finalists for the Driving Engagement awards: Nissan and Dodge were the two runners-up. Nissan submitted its "2013 Nissan Pathfinder Presents: An Improv-tastic Road Trip" campaign; Dodge entered its "Inspired by You" campaign to promote the 2013 Dodge Dart.
"We are so impressed with the social business efforts from the auto industry over the last year. We saw major brands engaging with Pinterest, great use of video and humor as well partnerships to showcase artists and embrace fans," said Suzanne Fanning, president of WOMMA. "We are grateful to the Chicago Auto Show for allowing us to help recognize the best campaigns of the year, and we look forward to working with them in the future to further 'drive engagement.'"
The Chicago Auto Show strives to remain at the forefront of social media savvy auto shows.
"We're extremely happy with the outcome of this year's partnership with the Word of Mouth Marketing Association and hope to continue the Driving Engagement award presentation in future years," said Michael Ettleson, 2013 Chicago Auto Show chairman.
The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.