Chrysler Group and Fiat S.p.A. Announce Most Accessorized Vehicles and Top-selling Accessories


fiat 500e (select to view enlarged photo)
2013 Fiat 500e

Mopar Offers More Than 25,000 Accessories Worldwide

AUBURN HILLS, MI--Feb. 11, 2013:

  • Ram 1500, Jeep Wrangler and Dodge Challenger are most accessorized vehicles in North America
  • Side steps, Jeep Wrangler tops and floor mats are best-selling accessories in North America
  • Fiat 500, Fiat 500L and Jeep Grand Cherokee among most accessorized vehicles in other global regions
  • Top-selling accessories announced for Europe, Middle East, Africa, Asia Pacific and Latin America

The automotive aftermarket, specifically accessories, is a $70 billion market worldwide.

Through its Mopar service, parts and customer-care brand, Chrysler Group LLC and Fiat S.p.A. now offer more than 25,000 proven, quality-tested parts and accessories in more than 130 countries. Today the Company announced Ram 1500 as its most accessorized vehicle and side steps and running boards as its top-selling accessories in North America for 2012.

"We continue to see a tremendous appetite for customization and personalization in the automotive market," said Pietro Gorlier, President and CEO of Mopar. "Whether it's performance upgrades, everyday accessories, or innovative, cutting-edge technology, customers want their vehicle to make a statement. At Mopar, we offer a full portfolio of parts and accessories that have been specifically developed and quality-tested for our vehicles."

The following are Mopar's most accessorized vehicles and top-selling accessories in North America for 2012:

Vehicles
1. Ram 1500
2. Jeep Wrangler
3. Dodge Challenger
4. Jeep Grand Cherokee
5. Dodge Charger

Accessories
1. Side Steps and Running Boards
2. Jeep Wrangler Tops
3. Floor Mats
4. Trailer Hitches
5. Bedliners and Tonneau Covers
6. Suspension Upgrades
7. Wheel Locks
8. Splash Guards
9. Electronic Vehicle Tracking System (EVTS)
10. Remote Start

In addition to the U.S., Mopar also announced its most accessorized vehicles and top-selling accessories in its global regions.

Europe, Middle East and Africa
Vehicles
1. Jeep Wrangler
2. Jeep Grand Cherokee
3. Fiat 500/500L
4. Fiat Panda
5. Fiat Freemont

Accessories
1. Tom Tom Blue&Me
2. Tow Bars
3. Alloy Wheels
4. Parking Sensor
5. Floor Mats
6. Side Steps
7. Mirror Covers
8. Apple USB Connection for Blue&Me version
9. Boot Organizer
10. Sport Rear Diffusers

Asia Pacific
Vehicles
1. Jeep Wrangler
2. Jeep Grand Cherokee
3. Fiat 500
4. Jeep Compass
5. Jeep Patriot

Accessories
1. Radios
2. Side Steps and Running Boards
3. Back-up Cameras
4. Door-sill Guards
5. Bumpers and Winch Kits
6. Floor Mats
7. Grilles
8. Decor Kits
9. Splash Guards
10. Roof Racks

Latin America
Vehicles
1. Fiat Uno
2. Fiat Palio
3. Jeep Wrangler
4. Jeep Grand Cherokee
5. Fiat 500

Accessories
1. Alarms
2. Floor Mats
3. Skid Plates
4. Alloy Wheels
5. Wheel Locks
6. Tonneau Covers
7. Decor Kits
8. Safety Kits
9. Speakers
10. Bedliners

Mopar-first Features

Mopar has introduced numerous industry-first features including:

  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format and first to offer complete vehicle-information kits in Spanish
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Wireless charging: first to introduce in-vehicle wireless charging for portable devices
  • Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
  • Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
  • WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

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