Kia Starts New Year with Confidence
SYDNEY – Feb 11, 2013: Kia Motors Australia has stepped confidently into the new year with 2,308 new cars sold, according to figures released by the VFACTS organisation.
Following a record 2012 in which Kia sold more than 30,000 new cars, the sales for January provide a solid platform for another year of record performances.
The mid-sized Optima, multi-award winning Rio small car, the face lifted Sorento large SUV and Sportage compact SUV, have all recorded improved sales over the same period last year. “ After the strength of last year it was always important for us to get away strongly into 2013 and that is exactly what we have done,” Kia Motors Australia Chief Operating Officer, Tony Barlow said. “The Car of the Year awards won by Rio, Sorento and Sportage continue to add gloss to the range and provide even more justification for Kia’s strong brand image.”
Mr Barlow said that with the imminent arrival of the all-new Cerato range starting with the sedan and the five-door hatch over the next couple of months, and the stylish new Rondo compact people mover, Kia is in a strong position to lift sales again in 2013. “ The year has just started and while there have been good industry-wide sales numbers it is very early to be making predictions for the year,” Mr Barlow said. “However, what we do know and are confident of is that the continued renewal of our range will provide shoppers with even more compelling arguments to consider Kia.”
Kia’s growth over the past few years, both in sales and in brand strength, has been an industry leader.
The focussed program of producing ride and handling characteristics to suit Australian tastes on all new cars along with globally-recognised styling and a local customer care program which includes a five-year unlimited kilometre warranty and capped price servicing, have all significantly contributed towards this growth.