Nissan Project 370Z Fans Invited to Find a Challenger for the Car They Created +VIDEO


PHOTO (select to view enlarged photo)


CHICAGO - February 8, 2013: A year ago Nissan launched a social media-directed Nissan 370Z build-up called "Project 370Z" at the 2012 Chicago Auto Show.

The idea was to capture the passion and knowledge of Nissan Z fans, online, to help direct the creation of a unique, one-off Nissan 370Z with readily available aftermarket parts and accessories.

"We thought it would be interesting to harness the power of social media to reach out to Z enthusiasts – the people who are doing this to their own cars every day," said Jon Brancheau, vice president, Nissan Marketing.

The finished Project 370Z car, which currently is on display at the 2013 Chicago Auto Show, has more than 500 horsepower (a bump from the 332 hp on a stock 370Z) and performance features like a GReddy Twin Turbo kit with Type RZ Blow Off Valves and a GReddy Turbo Ti-C Exhaust. It rides low on VOLK TE37SL custom-finished wheels.


Watch the video from the 2013 Chicago Auto Show


The next step in this campaign takes Project 370Z to the track. Social media followers are invited to vote for a privately owned Nissan Z to compete against the project car at Las Vegas Motor Speedway in mid-March. Follow along, or enter your Z in the contest, at https://www.facebook.com/NissanPerformance.

As Nissan said, "You helped us build it. Now it needs a challenger."

• SEE ALSO: Why Gen Y Doesn't Care About Cars


Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/