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Edmunds.com Makes It Easier for Dealers to Close Sales with Exclusive Edmunds Price Promise Service


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ORLANDO, FL - February 8, 2013: Edmunds.com announced the national rollout of Edmunds Price Promise, an exclusive online service that provides car shoppers with special up-front prices from participating dealers. Introduced this week at the National Automotive Dealers Association (NADA) Convention & Expo in Orlando, Fla., Price Promise is proven to convert more car shoppers into car buyers by delivering a higher volume of quality leads, while also jumpstarting the negotiation process.

Dealers enrolled in the Edmunds Price Promise program provide special upfront prices on available cars and trucks to the millions of car shoppers who use Edmunds.com every month. These prices can be viewed online only by shoppers who provide their contact information, which is immediately sent to the dealer's CRM system. Edmunds Price Promise dealers can also streamline transactions by assigning a single point of contact to walk a car buyer through the process, as well as publishing other key differentiators, such as a shortened sales process, service offers and warranties.

"Edmunds Price Promise tackles the number one challenge that frustrates car buyers and often causes dealers to lose sales: pricing transparency," says Seth Berkowitz, President and Chief Operating Officer of Edmunds.com. "By providing an upfront price, our dealer partners generate an immediate positive interaction with customers and quickly build a bridge of trust as they work toward a deal."

In the weeks leading up to the announcement, 46 dealers in four separate markets participated in Edmunds.com's pilot program for Edmunds Price Promisesm and the results were remarkable. Edmunds Price Promisesm dealers report a 50 to 80 percent increase in leads through Edmunds.com and are from four to ten times more likely to convert a listing into a lead.

Only participants in Edmunds.com's Premier Dealer program are eligible for Edmunds Price Promise listings. Dealers can learn more about the program calling 1-855-EDMUNDS. Dealers are also encouraged to inquire about Edmunds Price Promisesm and the Premier Dealer program at Edmunds.com's NADA booth located at #3889 on the expo floor.