Suzuki Wins an Invite to Latest Block Party
SYDNEY – Feb 5, 2013: Top rating reality show The Block is back and Suzuki is once again one of the premier sponsors.
The Block All Stars premiered on Channel 9 this week, and Suzuki vehicles were front and centre as a quartet of all star renovators were introduced to their new challenge in Sydney’s Bondi.
And host Scotty Cam made his appearance on board one of Suzuki’s award-winning motorcycles – the muscular Boulevard M109R!
Suzuki’s sponsorship of the top rating program is a cornerstone of its first quarter marketing campaign.
“Suzuki backs winners and The Block has a proven track record as one of the top rating programs in prime time each night,” said Suzuki Australia Automobiles General Manager Tony Devers.
“While other companies choose to be passive in their sponsorship, we enjoy rolling up our sleeves and being part of the program.
“Throughout the All Stars series we’ll be promoting new Grand Vitara Navigator and the value added extras of a fully integrated infotainment system with sat nav, reversing camera, and Bluetooth, including audio streaming.
“The entire Suzuki range will feature throughout the show, including some surprises for participants and fans alike.”
Devers said Suzuki was backing up the promotion with a Blockbuster Deals sale, with a massive campaign featuring reigning Block champions Brad and Lara.
They will be the stars of four television commercials highlighting the features of Alto, Grand Vitara Navigator, Swift and SX4.
“And we haven’t forgotten the many fans we’ve created with our mini pigs, with one of them making a surprise appearance and once again stealing the show.”
The promotion will also integrate seamlessly online, with Suzuki taking advantage of The Block All Star’s iPad app, with customers able to access information about the show and the Suzuki range.
“We know that 60 per cent of viewers are on their iPad or tablet while watching The Block All Stars and last year we saw significant spikes in web traffic to our site when Suzuki cars were part of the weekly challenge.
“As well, we have prominent billboard advertisements in major centres around the country.
“We have started the year strongly, with one of our best ever January sales results and our sponsorship of The Block All Stars will keep that momentum rolling,” said Devers.