NanoMarkets Issues New Report on Opportunities for Smart Mirrors


smart mirrors

GLEN ALLEN, VA--Feb. 4, 2013: Industry analyst firm NanoMarkets today announced the release of its new report titled "Smart Mirrors Markets 2013." The report analyzes and quantifies the opportunities for both the existing market for automotive self-dimming rear-view mirrors and the emerging markets for even more sophisticated "digital mirrors" in automotive, consumer, healthcare, and advertising applications.  NanoMarkets estimates that the total global market for smart mirror technologies will be approximately $1 billion in 2013, and that this market will grow to a value of just over $3.4 billion ($US) by the end of the decade.

Additional details about the report are available at: NanoMarkets Smart Mirrors

About the Report:

The report contains detailed, eight-year forecasts for smart mirror technologies broken out by both application and type of smart technology. Smart mirror technologies considered include self-dimming, self-cleaning, and self-repairing systems, as well as embedded electronics like sensors, displays, and cameras.  Application sectors covered include automotive rear-view smart mirrors (both interior and exterior), consumer and household smart mirrors, healthcare and medical-related smart mirrors, and smart mirrors in retail and advertising settings.

Within the report NanoMarkets examines the trends that are driving demand for smart mirror technologies in these sectors: safety, comfort/convenience, design/style, and marketing. In addition, product concepts, product development, and marketing strategies of key players in the development and commercialization of smart mirrors are discussed, including Gentex, Magna, AGC, Panasonic, Seura, and others.

From the Report:

There is already a proven, strong demand for light sensor-triggered, electrochromically self-dimming smart rear-view mirrors in the automotive sector. Self-dimming improves driver comfort and safety, and we expect this feature to continue to dominate smart mirrors market. However, going forward, the importance of value-added functionalities incorporated through the addition of more sophisticated electronics, including displays, touch capability, Wi-Fi connectivity, GPS, etc., will grow.

Similarly, outside of the automotive sector, a wide array of new electronic functionalities in mirrors, like motion/occupant sensing, displays with user controlled and/or customizable content, network and/or internet connectivity, etc. will transform the humble mirror into a sophisticated digital device. Digital mirrors will act as information "hubs" for the user, enabling not only image reflection but also the delivery of useful and/or interesting information, thereby blurring the line between mirror and electronic device. 

Other Findings:

  • Retail- and advertising applications are expected to be a strong area of growth for smart mirror technologies and these markets are expected to grow to over $450 million by 2020.
  • Healthcare-related applications, in both home and professional settings, are also expected to be an excellent target market for early-entry smart digital mirrors.  The value of smart mirror technologies in healthcare-related applications is expected to grow to $240 million by the end of the decade.
  • Sophisticated smart mirrors will also grow in consumer and household applications and is expected to grow to nearly $270 million by 2020.

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