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Mazda's January 2013 Sales


mazda 6
Mazda 6 2013

IRVINE, CA--Feb. 1, 2013: Mazda North American Operations (MNAO) today reported January U.S. sales of 21,319 vehicles, representing a decrease of 11.2 percent versus last year.

Key January sales notes:

  • Mazda CX-5 achieved second-best month ever with 5,244 vehicles sold.
  • Mazda3 hits second best January sales since its launch in 2003 with 8,074 vehicles. SKYACTIV 1 TECHNOLOGY accounted for 74.0 percent of Mazda3 sales in January.
  • Mazda5 records best January sales ever with an increase of 61.4 percent year-over-year totaling 1,880 vehicles sold.
  • In the U.S., Mazda's total SKYACTIV TECHNOLOGY vehicle sales for January (comprised of the all-new 2014 Mazda6, CX-5 and certain models of Mazda3) account for 56.0 percent of the company's total sales for the month.
  • The all-new 2014 Mazda6 began sales in January with 666 vehicles. The second model to launch with the full suite of SKYACTIV TECHNOLOGY and the new 2.5L SKYACTIV-G engine, dealers cannot carry enough inventory to satisfy demand at this point.
  • January 2013 marked the best January month of sales for CX-9, accounting for a 1.4 percent increase YOY and a total of 2,116 units sold.

Mazda Motor de Mexico (MMdM) reported January sales of 2,023 vehicles, down 22.0 percent versus June of last year. 

1  SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).



Month-To-Date

Year-To-Date




















Jan  


Jan  


%


% MTD

Jan  


Jan  


%


% YTD



2013


2012


Change


DSR

2013


2012


Change


DSR



















Mazda2


1,543


3,030


(49.1)%


(51.1)%

1,543


3,030


(49.1)%


(51.1)%


Mazda3


8,074


9,200


(12.2)%


(15.7)%

8,074


9,200


(12.2)%


(15.7)%


Mazda5


1,880


1,166


61.2%


54.8%

1,880


1,166


61.2%


54.8%


Mazda6


2,147


4,929


(56.4)%


(58.2)%

2,147


4,929


(56.4)%


(58.2)%


MX-5 Miata


315


306


2.9%


(1.2)%

315


306


2.9%


(1.2)%


RX-8


-


18


(100.0)%


(100.0)%

-


18


(100.0)%


(100.0)%


CX-5


5,244


-


N/A


N/A

5,244


-


N/A


N/A


CX-7


-


3,125


(100.0)%


(100.0)%

-


3,125


(100.0)%


(100.0)%


CX-9


2,116


2,087


1.4%


(2.7)%

2,116


2,087


1.4%


(2.7)%


Tribute


-


135


(100.0)%


(100.0)%

-


135


(100.0)%


(100.0)%



















Total Vehicles


































CARS


13,959


18,649


(25.1)%


(28.1)%

13,959


18,649


(25.1)%


(28.1)%


TRUCKS


7,360


5,347


37.6%


32.1%

7,360


5,347


37.6%


32.1%



















TOTAL


21,319


23,996


(11.2)%


(14.7)%

21,319


23,996


(11.2)%


(14.7)%




































MEMO:


































IMPORT CAR


12,478


13,720


(9.1)%



12,478


13,720


(9.1)%




IMPORT TRUCK


7,360


5,212


41.2%



7,360


5,212


41.2%




IMPORT TOTAL


19,838


18,932


4.8%



19,838


18,932


4.8%





















DOMESTIC CAR


1,481


4,929


(70.0)%



1,481


4,929


(70.0)%




DOMESTIC TRUCK


-


135


(100.0)%



-


135


(100.0)%




DOMESTIC TOTALS


1,481


5,064


(70.8)%



1,481


5,064


(70.8)%




Selling Days


25


24





25


24