Honda January Sales Gain Powered by Award-Winning Accord; Acura Sales Increase Again Fueled by RDX and ILX


honda accord

Honda Division sales up 12.7 percent, Acura sales up 13.2 percent

TORRANCE, CA--Feb. 1, 2013: American Honda today reported January 2013 U.S. sales of 93,626 units, an increase of 12.8 percent compared with January 2012. The Honda brand posted January 2013 sales of 84,137 units, an increase of 12.7 percent compared with January 2012. Acura U.S. January sales of 9,489 units increased 13.2 percent compared with January 2012.

Sales of the all-new 2013 Honda Accord were up more than 75 percent from last year -- with 10,000 more Accords sold this January than in January 2012. The totally revised Accord has already become one of the most decorated vehicles in Honda history, garnering a host of awards that include being named for a record 27th time to Car and Driver magazine's 10Best Cars list, as well as winning key comparison tests against its mid-size rivals in comparisons from Car and Driver and Cars.com/ USA Today/"MotorWeek".

Honda

  • Sales of the all-new Accord are up 75.2 percent from last January with sales of 23,924 units
  • Reflecting key changes, the new 2013 Crosstour sees sales jump 38.2 percent from last January
  • Pilot sales are up 16.3 percent compared with last January, with sales of 7,405 units

"The all-new Accord has the Honda brand right where we left off in 2012 -- powering significant sales gains in the new year," said John Mendel, American Honda executive vice president of Sales. "With our strongest vehicle lineup ever and continued sales momentum, we're optimistic 2013 will be a great year for the Honda brand."

Acura

  • RDX sets its ninth-consecutive monthly sales record, up over 181.6 percent from last January with sales of 2,489 units
  • MDX was the top selling Acura model in January, with sales of 2,575 units
  • ILX was again the top selling Acura sedan in January with sales of 1,558 units

"Acura's newest products continue to drive our sales momentum as we begin a new year," said Jeff Conrad, vice president of Acura Sales. "With the positive reception of the all-new Acura MDX Prototype in Detroit, and the upcoming launch of our new flagship RLX sedan, Acura is poised for even greater success in 2013."

The daily selling rate (DSR) is calculated with 25 days for January 2013 and 24 days for January 2012. Year-to-date, the DSR is calculated with 25 days for 2012 and 24 days for 2011. All percentages in release are unadjusted; see table for adjusted DSR figures.

American Honda Vehicle Sales For January 2013


Month-to-Date


Year-to-Date



January

January

DSR**

MoM

January

January

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

American Honda Total

93,626

83,009

8.3%

12.8%

93,626

83,009

8.3%

12.8%

Total Car Sales

54,032

44,818

15.7%

20.6%

54,032

44,818

15.7%

20.6%

Total Truck Sales

39,594

38,191

-0.5%

3.7%

39,594

38,191

-0.5%

3.7%

Honda Total Car Sales

49,638

40,236

18.4%

23.4%

49,638

40,236

18.4%

23.4%

Honda Total Truck Sales

34,499

34,392

-3.7%

0.3%

34,499

34,392

-3.7%

0.3%

Acura Total Car Sales

4,394

4,582

-7.9%

-4.1%

4,394

4,582

-7.9%

-4.1%

Acura Total Truck Sales

5,095

3,799

28.7%

34.1%

5,095

3,799

28.7%

34.1%

Domestic Car Sales

48,375

37,058

25.3%

30.5%

48,375

37,058

25.3%

30.5%

Honda Division

45,320

34,775

25.1%

30.3%

45,320

34,775

25.1%

30.3%

Acura Division

3,055

2,283

28.5%

33.8%

3,055

2,283

28.5%

33.8%

Domestic Truck Sales

39,572

32,267

17.7%

22.6%

39,572

32,267

17.7%

22.6%

Honda Division

34,477

28,468

16.3%

21.1%

34,477

28,468

16.3%

21.1%

Acura Division

5,095

3,799

28.7%

34.1%

5,095

3,799

28.7%

34.1%

Import Car Sales

5,657

7,760

-30.0%

-27.1%

5,657

7,760

-30.0%

-27.1%

Honda Division

4,318

5,461

-24.1%

-20.9%

4,318

5,461

-24.1%

-20.9%

Acura Division

1,339

2,299

-44.1%

-41.8%

1,339

2,299

-44.1%

-41.8%

Import Truck Sales

22

5,924

-99.6%

-99.6%

22

5,924

-99.6%

-99.6%

Honda Division

22

5,924

-99.6%

-99.6%

22

5,924

-99.6%

-99.6%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

84,137

74,628

8.2%

12.7%

84,137

74,628

8.2%

12.7%

Fit

3,156

3,839

-21.1%

-17.8%

3,156

3,839

-21.1%

-17.8%

Memo: Fit-EV

8

0

0.0%

0.0%

101

0

0.0%

0.0%

Accord

23,924

13,659

68.1%

75.2%

23,924

13,659

68.1%

75.2%

Memo: Accord PHEV

2

0

0.0%

0.0%

2

0

0.0%

0.0%

Civic *

21,881

21,883

-4.0%

0.0%

21,881

21,883

-4.0%

0.0%

Memo: Civic Hybrid

429

449

-8.3%

-4.5%

429

449

-8.3%

-4.5%

S2000

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Insight

319

492

-37.8%

-35.2%

319

492

-37.8%

-35.2%

CR-Z

358

363

-5.3%

-1.4%

358

363

-5.3%

-1.4%

FCX Clarity

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Odyssey

6,760

6,898

-5.9%

-2.0%

6,760

6,898

-5.9%

-2.0%

Crosstour

1,273

921

32.7%

38.2%

1,273

921

32.7%

38.2%

Pilot

7,405

6,365

11.7%

16.3%

7,405

6,365

11.7%

16.3%

CR-V *

17,809

18,960

-9.8%

-6.1%

17,809

18,960

-9.8%

-6.1%

Element

0

3

-100.0%

-100.0%

0

3

-100.0%

-100.0%

Ridgeline

1,252

1,245

-3.5%

0.6%

1,252

1,245

-3.5%

0.6%

Acura Division Total

9,489

8,381

8.7%

13.2%

9,489

8,381

8.7%

13.2%

TL

1,497

2,283

-37.1%

-34.4%

1,497

2,283

-37.1%

-34.4%

TSX

1,326

2,266

-43.8%

-41.5%

1,326

2,266

-43.8%

-41.5%

Memo: TSX Wagon

196

201

-6.4%

-2.5%

196

201

-6.4%

-2.5%

ILX

1,558

0

0.0%

0.0%

1,558

0

0.0%

0.0%

Memo: ILX Hybrid

84

0

0.0%

0.0%

84

0

0.0%

0.0%

RL

13

33

-62.2%

-60.6%

13

33

-62.2%

-60.6%

MDX

2,575

2,861

-13.6%

-10.0%

2,575

2,861

-13.6%

-10.0%

ZDX

31

54

-44.9%

-42.6%

31

54

-44.9%

-42.6%

RDX

2,489

884

170.3%

181.6%

2,489

884

170.3%

181.6%

Selling Days

25

24



25

24



* Honda and Acura vehicles are made of domestic & global sourced parts.






** Daily Selling Rate



















Month-to-Date


Year-to-Date



January

January

DSR**

MoM

January

January

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.










Hybrid

1,192

1,304

-12.2%

-8.6%

1,192

1,304

-12.2%

-8.6%

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