Subaru of America Reports 21 Percent Growth In January Sales


subaru (select to view enlarged photo)
Subaru Outback 2013

- January 2013 sales of 27,663 represent a 21 percent increase over January 2012

CHERRY HILL, NJ--Feb. 1, 2013: Subaru of America, Inc. today reported 27,663 vehicle sales for January 2013, which represents a 21 percent increase over January 2012.  These results build on strong sales from 2012 where Subaru achieved four consecutive years of sales increases and exceeded 300,000 annual sales in 2012 -- a first in company history.

Forester and Outback sales for January 2013 increased 28 and 16 percent respectively, over January 2012.  Outback and Legacy models were recently named Top Safety Pick+ by the Insurance Institute for Highway Safety.  XV Crosstrek, the new small SUV also added 2,764 sales to the month's total.

"We are excited to see strong sales across our entire model line," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. America.  "It is a positive start for the year and we expect strong demand for the all-new 2014 Forester when it arrives in showrooms this spring."

Carline

Jan-13

Jan-12

% Chg


MTD

MTD

MTD

Forester

6565

5117

28.3%

Impreza

4590

6221

-26.2%

Impreza WRX

1306

710

83.9%

Legacy

3184

3119

2.1%

Outback

8632

7412

16.5%

Tribeca

159

228

-30.3%

BRZ

463

0

0.0%

XV Crosstrek

2764

0

0.0%

TOTAL

27,663

22,807

21.3%

"Car shoppers are looking for value, safety and performance.  Our vehicles deliver on that promise and that is evident in our strong January sales," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.

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