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Auto Shoppers of All Ages in China Use the Internet


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SCOTTSDALE, AZ--Janaury 29, 2013: Auto shoppers of all ages in China are using the Internet to make auto buying decisions, according to Market Insight Corporation. Two-thirds of the auto shoppers visiting MyProductAdvisor were age 30 or over in January 2013, up from January 2012 when about half of shoppers in China were 30 or over.

“The data suggests that China auto shoppers reflect traits similar to those of other mature auto markets in their use of the Internet to help guide buying decisions”

The increasing use of Internet automobile research by older Chinese consumers was continuous throughout 2012, with the largest percentage increase occurring in Q4. The percentage of MyProductAdvisor shoppers age 30 or over in China is now on par with MyProductAdvisor in the US.

"The data suggests that China auto shoppers reflect traits similar to those of other mature auto markets in their use of the Internet to help guide buying decisions," said Rich Falcone, President & CEO at Market Insight.