Toyota's Indoor Ride Course Returns To Chicago Auto Show


toyota prius (select to view enlarged photo)
Toyota Prius 2013

"Let's Go For A Ride" Course Marks Third Consecutive Indoor Track For Automaker

CHICAGO--Jan. 28, 2013: In the past two years, Toyota has entertained Chicago Auto Show attendees with indoor courses that highlighted the rugged durability of its trucks and SUVs, and the fuel-sipping attributes of its landmark hybrid vehicles. This year, Toyota's indoor program will involve seven select vehicles and a simple invitation -- "Let's Go For A Ride."

Inspired by Toyota's new slogan, "Let's Go Places," the new indoor course will provide show goers with a unique and personalized ride in a variety of Toyota vehicles. The "Let's Go For A Ride" course, spanning more than 30,000 square feet of McCormick Center's South Hall, will involve Toyota products such as the Avalon, Avalon Hybrid, Camry, Camry Hybrid, Prius c, Prius v, and Venza.

While navigating this fun, educational closed course, participants will learn more about Toyota's new design and styling philosophy, industry-leading fuel efficiency measures, safety features in the company's Star Safety System, successful motorsports pursuits and its award-winning, in-car Entune® multimedia system.

In conjunction with this indoor activity, Toyota has partnered with three esteemed charities in the company's "Drive for A Cause" campaign. For those show attendees who fully participate in the indoor ride and drive, they will have the opportunity to choose from one of the three charities -- American Red Cross, AMVETS and National Park Foundation -- and Toyota will make a contribution to that organization on their behalf. As an additional bonus, all patrons who complete the ride and drive experience will receive a complimentary gift from Toyota.

The "Let's Go For A Ride" program will be in operation throughout the entire auto show, Feb. 7-18, including the Media Preview, First Look for Charity and the Public Show. During the Chicago Auto Show, follow Toyota on Twitter via #letsgoplaces.

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