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Motorsports Brands - Alpinestars Outfits 2013 Lotus F1 Team


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Lotus F1 Team will partner with Alpinestars as the world’s premier performance motorsport apparel and footwear company extends its involvement in Formula 1 by signing a multi-year partnership agreement with the team.

Alpinestars will provide performance racing products and high-level technical support for two of Formula 1’s most exciting drivers; 2007 World Champion Kimi Räikkönen and rising star Romain Grosjean.

Lotus F1 Team’s test and reserve drivers – as well as the team’s mechanics and technical staff – will also benefit from Alpinestars technical expertise and support; both on track at Grand Prix events and at Alpinestars’ product development facilities in Northern Italy and California.

Eric Boullier, Team Principal, Lotus F1 Team:

“Alpinestars is an internationally recognized and respected brand so it’s fantastic for the team to agree a partnership. The support and proactive approach that Alpinestars brings will benefit the team in many ways. I’m looking forward to seeing our drivers in their ultra-lightweight, safe and stylish new race attire alongside the ultra-lightweight, safe and stylish E21.”