11th Year On Top For Mini At The Businesscar Awards
LONDON – Jan 25, 2013: MINI has once again reinforced its position as the car to beat after BusinessCar Magazine named the MINI Hatch ‘Supermini of the Year’ for the 11th consecutive year at their annual awards.
The BusinessCar Awards are the only honours in the company car and van industry that are solely voted for by the readership, which makes them the most influential in the business car arena. MINI continued to impress readers, with the it’s unique combination of great design, low running costs, low CO2 emissions and exceptionally strong residual values contributing to its repeated success.
“MINI’s combination of brand prestige and fun-to-drive character with efficiency and residual values that lead to unbeatable running costs mean it’s no surprise that the car has now held onto BusinessCar’s Supermini of the Year award for an 11th year,” said BusinessCar Editor Paul Barker. “It’s a huge achievement, and illustrates the massive appeal in the corporate sector for a car with the qualities that the business car market relies on.”
Efficiency has never been more important for business customers, and MINI has continued to lead innovation some 11 years after first winning BusinessCar’s Supermini of the Year award. MINI’s acclaimed MINIMALISM technologies are fitted as standard on Cooper, Cooper D, Cooper S, Cooper SD and John Cooper Works models, employing a host of fuel-saving and emission-lowering technologies. Brake Energy Regeneration, Auto Start-Stop, Gearshift Indicator and Electromechanical Power Steering are among the key MINIMALISM technologies, ensuring CO2 emissions on the MINI Hatch start from just 99g/km on the MINI Cooper D.
The 11th BusinessCar accolade comes as MINI prepares to celebrate another milestone this year, with 100 years of continuous car production at the brand’s historic Oxford production plant in March. The MINI Plant has been producing the award winning MINI since 2001, prior to which an array of vehicles were built in the preceding 88 years.