More Auto Insight from Mac - Chevy Volt Goes Upscale as Cadillac ELR-Why?


PHOTO (select to view enlarged photo)
201? Cadillac ELR (Nee Converj)


SEE: Cadillac ELR Reveal (Full-length video) 2013 Detroit Auto Show
SEE: Cadillac Converj Will Be ELR +Video

By Mac Gordon
Senior Editor
Michigan Bureau
The Auto Channel


DETROIT - January 15, 2013: A surprise unveiling of an all-new 2013-model hybrid sedan, called the Cadillac ELR, “made the headlines” today at the North American International Auto Show.

A sibling of the Chevrolet Volt, the ELR carries the hybrid powerplant's model of a large battery plus a small gasoline engine that can charge the battery.

Sharing of powerplants and platforms became a pattern for all GM vehicle brands in the 1980s.

Each of the divisions fielded look-alike sedans inside and outside.

Cadillac owners, stuck with the name Cimarron for a plainjane compact car, resented the Chevy Citation's entry-level car as well as a Saturn model in the same mold.

Mark Adams, a top Cadillac executive, boasted on an ornate turntable in the Caddy exhibit at NAIAS that the ELR is a 'luxury edition' of the Volt. Both are GM hybrid cars, but the ELR is being upgraded from the get-go with suede, power-assisted glove boxes and cup holders, and stylish headlight and taillight modules.

No price has been set for the ELR, which like other hybrid cars will offer the federal $7,500 tax credit for energy-saving cars.

Cadillac chief Robert Ferguson said the ELR would be a limited-production car “feeding off the Volt's success,” although only 23,000 Volts were sold in the U.S. last year at an average price of $39,000.

A cheaper all-electric car, the Nissan Leaf, also has been a sales disappointment in the U.S., where only 9,800 were sold in 2012.

The basic Leaf subcompact now sells for $29,000 before government tax credits.

Leaf's sire, said the Leaf, first of motordom's pure-electric cars, had been a disappointment for all of us in Japan, the U.S. and the plant state of Tennessee.”


Watch the 'original' Cadillac ELR concept promo video from August 2011


Complete specifications on the 2014 Cadillac ELR Base and other vehicles are available at the New Car Buyers Guide!

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