The BMW M3 Pure Coupe pure Mmmmmm

MULGRAVE, AUSTRALIA – Jan 17, 2013: BMW’s most iconic M car, the M3 Coupé becomes more attainable than ever with BMW Australia today announcing details of the M3 Pure Coupé.

BMW Group Australia Managing Director, Phil Horton said this new offering represents incredible value and is the best opportunity for performance enthusiasts to get their hands on the iconic M3 Coupé.

“The current M3 Coupe is the most accomplished and successful ever and the M3 Pure Coupe makes the reality of owning one much, much more achievable” said Mr Horton

The M3 Pure Coupe has been tailored with the driving enthusiast in mind with a revised specification versus the standard M3 Coupé which highlights the purist performance nature of the M3. Still included as standard are the Bi-Xenon Headlights, Navigation System Professional, Bluetooth and USB audio interface, storage and lights package, Anti-dazzle interior rear view mirror, Park Distance control front and rear and the Carbon Fibre Roof.

Changes to the interior include Anthracite cloth with Black leather combination upholstered seats with the headrests crafted from black Novillo leather and embossed with the BMW M logo as well as Titanium Shadow interior trim as standard.

In addition to the attractive pricing of the M3 Pure Coupé, there is also revised pricing to options available across the M3 range, which add to the enthusiast appeal of the M3 such as the Competition Package, M Drive and Electronic Damper Control.

“Although the M3 Pure Coupe isn’t limited in tems of numbers, the limited production time will mean that this opportunity will be gone before you know it, so get in quick” said Mr Horton.