The One Show's Top 10 Automobile Commercials from the Past 25 Years Announced at the 2013 Detroit Auto Show


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DETROIT--January 15, 2013: The One Club, sponsors of the prestigious One Show awards, which recognize creative excellence in advertising, today announced the top 10 automobile commercials from the past 25 years at the 2013 North American International Auto Show in Detroit.

“The storytelling and production values of these 10 commercials shows creativity at its finest. We're honored to be a part of the Detroit Auto Show where we can showcase some of the most memorable ads from the past 25 years.”

Held in the new Cobo Atrium, the special presentation showcased and awarded the 10 best auto commercials, selected from over 60 award-winning entries and juried by a panel of over 70 top advertising creatives and journalists.

"Historically, some of the best work in advertising has been created for automotive clients," said Yash Egami, Editor-in-Chief at The One Club. "The storytelling and production values of these 10 commercials shows creativity at its finest. We're honored to be a part of the Detroit Auto Show where we can showcase some of the most memorable ads from the past 25 years."

Among the elite list of judges are: Jeff Goodby, Goodby, Silverstein & Partners; Mark Tutssel, Leo Burnett Worldwide; Cliff Freeman, Cliff Freeman & Partners; Andy Azula, The Martin Agency; Bob Barrie, Barrie D'Rozario Murphy; Andy Fackrell, DDB New Zealand; Jean Jennings, Automobile Magazine; and advertising legend George Lois.

The top 10 winners hail from a diverse group of innovative and popular ads such as: Wieden+Kennedy's "Born of Fire" for Chrysler featuring rap artist Eminem, Deutsch's Super Bowl favorite "The Force" for Volkswagen, the groundbreaking "BMW Films" from Fallon.

Additionally, The One Club presented the public choice winner from Saatchi and Saatchi Los Angeles and Toyota for their 2012 "Camry Reinvented" commercial. The public choice was voted on by over 7,000 viewers on The One Club website.

The Top Ten Winners are as follows:

1. "Grrr" - Wieden+Kennedy/London and Honda - 2004

2. "Cog" - Wieden+Kennedy/London and Honda - 2003

3. "The Force" - Deutsch/Los Angeles and Volkswagen - 2011

4. "The Hire" - Fallon/Minneapolis and BMW - 2001

5. "Sheet Metal" - Goodby, Silverstein & Partners/San Francisco and Saturn - 2002

6. "Born of Fire" - Wieden+Kennedy/Portland and Chrysler - 2011

7. "Toys" - TBWA\Chiat\Day/Los Angeles and Nissan - 1997

8. "Lamp Post" - BMP DDB/London and Volkswagen - 1998

9. "Milky Way" - Arnold Worldwide/Boston and Volkswagen -1999

10. "Snow Covered" - Bozell Worldwide/Southfield and Chrysler/Jeep - 1994

For more information and to view the commercials visit: One Club

The One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. Its OneScreen Short Film & Video Festival returned from a four-year hiatus in 2012.

In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.

Art & Copy, a documentary film produced by The One Club, won an Emmy Award after appearing on PBS Independent Lens.

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