Mitsubishi Motors Records Sustainable Sales in 2012
Mitsubishi Motors Australia Limited (MMAL) finished 2012 with outstanding sales in SUVs, achieving a best-ever result of 23,287 units.
SYDNEY – Jan 9, 2013: This best-ever total SUV figure, as a full importer, of 23,287 units included Outlander, Challenger, Pajero and ASX. This strong SUV number contributed significantly to MMAL’s total sales of 58,868 for the full year.
Challenger recorded solid yearly sales of 2,580, a 7.2 percent increase over 2011 while Pajero finished 2012 with 6,297 units.
The next-generation Outlander was released in November 2012, helping to boost the model’s total sales for the year to 8,051 units, a solid 5.9 percent increase over 2011.
Triton was a standout performer throughout 2012 and ended the year on a high note with the two-wheel drive model recording year-to-date sales of 5,448. In the competitive 4x4 segment Triton retained its popularity, with annual sales of 13,054, an impressive 15.5 percent increase over 2011 figures.
Sales across all Tritons reached an all-time record volume of 18,502, more than 1,300 units than 2011.
MMAL CEO Mutsuhiro Oshikiri said MMAL ended the year on a positive note thanks to strong performances across all SUV models and best-ever sales for Triton.
“In 2012, Mitsubishi Motors focused on delivering vehicles that offer exceptional value for money combined with performance, versatility and premium features. In 2013, we will be looking towards sustainable growth and offering vehicles with outstanding value will be a key part of this,” Oshikiri said.
“The next-generation Outlander has been performing well since its release in November and with the arrival of the all-new Mirage later this month, we anticipate a strong boost to passenger sales in 2013.”
Other highlights for MMAL in 2012 included the arrival of the new-look ASX, the introduction of the Lancer LX and model year updates to Challenger, Pajero and Triton. MMAL also celebrated the London 2012 Olympic Games as an official Partner of the Australian Olympic Team.
In addition, Mitsubishi Motors’ Corporation competed in the Pikes Peak Hill Climb with an i-MiEV and specially designed i-MiEV Evolution, claiming second place in the Electric Class.