BMW is Again Australia's Leading Luxury Car Brand
MULGRAVE, AUSTRALIA – Jan 4, 2013: BMW Australia today announced an all-time sales record for 2012 to again claim the title of Australia’s top-selling premium car brand.
BMW, the world’s leading premium car brand, has been segment leader for 19 of the last 22 years in Australia.
BMW delivered 18,413 luxury cars and Sports Activity Vehicles in 2012, an increase of 5.2% compared to 2011.
BMW Group Australia Managing Director, Phil Horton said 2012 saw the BMW brand go from strength to strength in Australia. “ Despite highly competitive market conditions demand for BMW in Australia is stronger than ever,” said Mr Horton.
Sales highlights for BMW include:
Mr Horton said core volume BMWs continued to perform strongly alongside recently-launched new models. “ In spite of new competitor entrants the BMW X5 remains the performance benchmark and the most sought-after vehicle in its class,” said Mr Horton. “ It is also especially satisfying to see BMWs flagship model, the BMW 7 Series, again outsell its competitors,” he said.
Mr Horton said the result bodes well for the brand in 2013. “With a number of exciting new models on the near horizon, as well as the unveiling of our brand new i Car series, 2013 looks set to be another landmark year for BMW,” said Mr Horton.