Subaru of America Reports Record Month And Sets Fourth Consecutive Yearly Sales Record


subaru (select to view enlarged photo)

- December sales represent best sales month in company history

- Record-high annual sales of 336,441 mark fourth consecutive year of sales increases

- 2012 sales increase 26 percent over 2011

CHERRY HILL, NJ--Jan. 3, 2013: Subaru of America, Inc. today reported record sales for December 2012 and also for full year 2012. The company sold 36,653 vehicles in December 2012 -- the best sales month in Subaru history. Subaru also announced record-breaking annual sales of 336,441, which represents a 26 percent increase over 2011. This is the fourth consecutive year of sales records for Subaru of America and fifth consecutive year of sales increases. Subaru is the only manufacturer to increase sales each year for the last five years.

Annual sales for Impreza have increased nearly 150 percent over 2011. Year-to-date sales for the newly-refreshed Outback and Legacy models have increased 13 percent and 11 percent respectively. The newly introduced BRZ and XV Crosstrek models also added 3,906 incremental sales for the month of December and 11,540 units for the year.

"We met our goals for the year and we crossed a new milestone by exceeding 300,000 annual sales," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "It was a great year for Subaru of America. The popular XV Crosstrek, all-new 2014 Forester and an upcoming hybrid will fuel our growth in this new year."

Carline

Dec-12

Dec-11

% Chg

Dec-12

Dec-11

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Forester

8764

8601

1.9%

76347

76196

0.2%

Impreza

5863

5464

7.3%

68175

27391

148.9%

Impreza WRX

1642

1257

30.6%

13624

13805

-1.3%

Legacy

4217

4625

-8.8%

47127

42401

11.2%

Outback

12072

13430

-10.1%

117553

104405

12.6%

Tribeca

189

324

-41.7%

2075

2791

-25.7%

BRZ

497

0

0%

4144

0

0%

XV Crosstrek

3409

0

0%

7396

0

0%

TOTAL

36653

33701

8.8%

336441

266989

26%

"Subaru achieved record sales with the right product line-up, strong marketing to loyal and new customers and a superior dealer network," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "That formula is what will continue our momentum throughout 2013."

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