Motorsports Brands - State Farm Renews Sponsorship Of America's Car Museum Through 2014
TACOMA, Dec. 17, 2012: State Farm is there…again. LeMay – America’s Car Museum (ACM) today announced it has finalized an agreement retaining State Farm, the museum’s largest and longest-running corporate supporter, as presenting sponsor through 2014.
ACM, North America’s largest automotive museum, will continue to be promoted as “State Farm Presents America’s Car Museum.” Additionally, State Farm – America’s largest auto and home insurer – will maintain naming rights to the museum’s in-the-round theatre.“State Farm supported America’s Car Museum when it was nothing more than a collection of cars and an idea,” says David Madeira, ACM president and CEO. “From the beginning, they believed in the ACM concept of creating a national destination where families and enthusiasts can gather to celebrate America’s love affair with the automobile. With State Farm’s partnership for at least two more years, I’m confident our museum will continue to surpass expectations.”
Madeira said ACM will debut three new, interactive exhibits in 2013, which are being designed by the museum’s co-guest curators, award-winning journalists Ken Gross and Thos. Bryant. In addition, ACM will continue to host concerts, festivals and special events on their nine-acre campus, including a one-year anniversary celebration in June.
“As the nation’s leading car insurer, State Farm shares common values with America’s Car Museum,” said Tim Van Hoof, State Farm assistant vice president for marketing. “We are proud to help ACM visitors experience our country’s interest in everything auto through interactive exhibits.”