All-New 2013 Santa Fe Finds Robust Sales Demand While Attracting A Higher Demographic CUV Buyer


hyundai santa fe (select to view enlarged photo)

Santa Fe receives Highest Residual Value in its class from ALG

Earns IIHS Top Safety Pick coupled with NHTSA 5-star crash ratings

COSTA MESA, CA--Dec. 5, 2012: Hyundai Motor America today released key sales metrics and early buyer demographics from the highly successful launch of its all-new 2013 Santa Fe CUV. Last week, Santa Fe received ALG's prestigious Highest Residual Value for the Midsize Utility Vehicle segment, establishing market expectations for superior value retention, both off-lease and in the pre-owned vehicle market. Equally impressive, Santa Fe has earned an IIHS Top Safety Pick recommendation as well as top-ranked 5-star NHTSA crash ratings, indicating superb crashworthiness in various critical collision categories.

2013 Santa Fe Launch Highlights

Industry Accolades

  • ALG Highest Residual Value for Midsize Utility Vehicle segment
  • IIHS Top Safety Pick
  • NHTSA 5-star crash test ratings

New, Higher Demographic Santa Fe Buyer

  • Average household income level up 36% above previous model
  • Younger median buyer age, nearly five years below previous model
  • High Turbo model sales mix of 39%, a premium buyer preference

Early Launch Sales Metrics

  • Dealer days-to-turn rate: 30 days
  • 49% faster than industry average 59 days for same period
  • Year-over-year sales nearly 15% above previous model

"Santa Fe is enjoying outstanding consumer demand with a new, higher-demographic CUV buyer, higher transaction prices and top-ranked crash safety ratings from the most respected safety agencies," said Michael O'Brien, vice president of corporate and product planning for Hyundai Motor America. "Santa Fe dealer inventories are turning at a brisk 30-day pace, and we are very pleased with the new, upmarket class of buyers attracted to its combination of fluidic sculpture design, exceptional value, interior flexibility and outstanding safety credentials."

Even with Santa Fe's outstanding safety ratings, curb weights remain class-leading, a benefit of Hyundai's strategic use of high-tensile steel in specific structural areas of the platform.

CUV

Santa Fe Sport

Edge

Equinox

Journey

Venza

Escape

Base Curb Weight (lbs.)

3,459

4,050

3,777

3,818

3,870

3,502

Early internal Hyundai buyer studies for the 2013 Santa Fe indicate a younger buyer than the previous Santa Fe by nearly five years, with 36 percent higher income. It is also attracting more educated buyers than the compact CUV segment in which it competes.

In terms of in-market shopper demand, Santa Fe has surged over the past few months since the introduction of the new model, according to the marketing analytics firm Kantar Compete. Further, according to TrueCar studies measuring a cross-section of shopper demand on a variety of shopping-oriented websites, Santa Fe demand is up 67 percent over the previous model. Using industry inventory data from Cars.com, Santa Fe has the fastest days-to-turn rate (30 days) in its segment by a large margin.


Santa Fe Sport

Edge

Equinox

Journey

Venza

Escape

Days-to-turn rate

30

57

72

71

49

34

Santa Fe sales for the early launch period, September through November, are outpacing year-over-year sales for the previous model Santa Fe by nearly 15 percent, even without the benefit of the soon-to-be-released, larger 3-row Santa Fe. The new three-row, seven-passenger Santa Fe configuration made its world debut at last week's 2012 Los Angeles Auto Show, joining the two-row, five-passenger Santa Fe Sport. The new three-row Santa Fe will be on sale early 2013.

Santa Fe Model Line Sales Volume


Sep.-Nov. 2012

Sep.-Nov. 2011

New Model Sales Increase

SANTA FE

20,154

17,541

14.8%

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On Sale Today



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