Mazda Breaks All-Time Sales Record


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HIROSHIMA, JAPAN - Dec 5, 2012: With one full month of sales still remaining this year, Mazda has broken its all-time sales record having sold 94,332 new cars, utilities and SUVs to the end of November, according to VFACTS figures released today.

In its best November ever, Mazda sold 8,732 new vehicles to pass its previous best annual total of 88,333 set in 2011.

Mazda’s sales Year-To-Date (YTD) are up 16.5%; it has a strong 9.3 per cent market share maintaining its position as the country’s third best-selling automotive brand and the number one full-line importer.

Mazda3 again led the way with 3,703 November sales to top the small car segment and remain the country’s favourite car with an annual tally of 39,479, only 1,951 sales are needed in December to give Mazda3 it’s best ever year annual result.

An ongoing sales success story, the Mazda2 sold 1,561 new cars last month, to lead the charge in the competitive light car segment. Like its bigger sibling, the Mazda3, it is on pace to better its best-ever year in 2011 when it sold 17,501 cars.

Mazda CX-5 sales show no sign of abating, with 1,637 new SUVs finding homes in November as it approaches 15,000 sales in 2012. CX-5 was the country’s most popular medium SUV last month and when combining CX-5 sales figures with CX-7, Mazda tops the segment.

BT-50 also continues to sell strongly with a total of 893 sales in November taking the YTD tally to 10,946. This is a mere 80 units short of the BT-50’s best ever sales year, set back in 2009 and December is expected to bring the stylish utility a new annual sales record.

In addition, CX-9, with 1,127 YTD sales, is having its best year since 2008 and with New-Look CX-9 set to hit showrooms next week its fortunes are expected to continue in this vain

With All-New Mazda6 and New-Look MX-5 on sale now and New-Look CX-9 just around the corner there will be even more interest in Mazda products as we approach Christmas and head into the new year.

Mazda Australia managing director, Doug Dickson said, “In 2002 we were selling almost 40,000 cars and here we are in 2012 setting a new all-time sales record. This success is testament to the quality of products that our colleagues in Japan continue to produce but ultimately it’s our customers who we really have to thank. Without their support we wouldn’t be in this position and our pledge to them is to continue delivering the best Stylish, Insightful and Spirited products backed with the most comprehensive service possible.”

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