CONCORD, MA--November 30, 2012: TomTom today launches the online competition TomTom Gives You More, which offers people the chance to "unwrap the world" and win one of six unforgettable driving adventures at TomTom More.
The game, which is easy to play, puts players' virtual unwrapping skills to the test. To be eligible to win, entrants need to select a gift-wrapped continent and unwrap it as quickly as possible. In addition to the six main prizes, there are thousands of other prizes to be won every hour, including TomTom navigation devices, Nike+ sports watches and gift vouchers.
The global competition runs from November 26th until January 15th and is open to people living in the UK, Germany, France, Spain, Netherlands, Belgium, Ireland, Portugal, Austria, Switzerland, Poland, Czech Republic, South Africa, Turkey, Australia, New Zealand, USA, Canada, Mexico, Brazil, Argentina and India.
The six main prize winners will be sent on a two-week driving adventure for four people along one of these spectacular routes: Ruta 40 in Argentina; the Garden Route in South Africa; the Grand Alpine Tour in Europe; the Malaysian Roundabout; the Australian Coastal Route; or the Pacific Coast Highway in California.
Contestants* should visit TomTom More between 26th November 6.00 pm CET and 15th January 00.01 AM CET 2013 to play the game and have a chance of winning. Players pick a route to follow and help Christopher unwrap presents along the way. Once contestants have successfully unwrapped an entire route, they'll be asked to create and upload a file that explains why they think they should win the holiday. It could be a video, a song, a short story or even a short poem. The most original and fun entry will win the route they just unwrapped.
*Residents of New York, Florida, the District of Columbia and Quebec are not eligible to win
Further information and key contacts