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vAuto Expands Brand, Launches Product Line To Serve More Dealers


OAK BROOK, IL--November 27, 2012: vAuto announces a company branding initiative that includes the renaming of its existing used vehicle inventory management product suite and the launch of a new product line.

“Every dealer needs to buy cars from auction, and AuctionGenius helps dealers evaluate and purchase auction vehicles more efficiently and with less risk than they could before.”

"Since our inception, vAuto has been viewed as a provider of premium inventory management solutions that primarily serve franchise dealers," says Dale Pollak, vAuto founder. "Our recent acquisition of AuctionGenius brings a new opportunity to expand our product offerings and serve the broader market of independent and franchise dealers."

The branding initiative has two key components:

1. The Provision Suite: vAuto will rebrand its current Live Market Suite of inventory management tools to the Provision Suite. "vAuto's Provision Suite will continue to offer premier, industry-leading solutions that advance the Velocity Method of Management and help dealers manage every aspect of a used vehicle's lifecycle from an investment perspective," Pollak says.

2. Genius Labs Product Line: vAuto's new Genius Labs product line flows from the company's recent AuctionGenius acquisition. "AuctionGenius has shown us the value of affordable, stand-alone and task-specific solutions that address common, everyday challenges for dealers," Pollak says. "Every dealer needs to buy cars from auction, and AuctionGenius helps dealers evaluate and purchase auction vehicles more efficiently and with less risk than they could before."

AuctionGenius, which is the first product in the Genius Labs line, has also helped vAuto define the three characteristics that will guide development of future Genius Labs products:

Smart: Each Genius Labs product will be designed to solve a specific challenge in used vehicles--from acquiring cars to closing deals with customers. The tools will also incorporate vAuto technology and real-time market data to ensure intelligent, robust solutions.

Simple: Genius Labs products are built with dealer-inspired decision-making and workflows to make them intuitive and easy to use. "A mantra for our Genius Labs line is 'sophistication through simplicity' that will appeal to every dealer," says Todd Kinzle, co-founder of AuctionGenius and director of operations for Genius Labs.

Stand-alone: All Genius Labs products will function like AuctionGenius--a system-agnostic, stand-alone solution that dealers can customize to fit their individual needs. "There will be no requirement for dealers to purchase a Genius Labs product in conjunction with another vAuto solution or service," Kinzle says. "Each Genius Lab product will stand on its own and complement the used vehicle solutions a dealer already has in place."

vAuto plans to announce additional Genius Labs innovations in advance of the National Automobile Dealers Association conference in February 2013.

"We are excited about the potential for the Provision Suite and Genius Labs line to help a broader segment of dealers become more successful in their used vehicle departments," Pollak says.