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Automotive Performance Brands - Yokohama Tire Sponsors LA Auto Show For 7th Consecutive Year

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FULLERTON, Nov. 26, 2012: For the seventh straight year, Yokohama Tire Corporation is a major sponsor of the upcoming Los Angeles Auto Show, November 30-December 9 at the LA Convention Center.

Yokohama – the “Official Tire of the LA Auto Show” – “will have branding visibility during the two-week show, which draws about a million consumers,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “There will be major Yokohama signage and ‘stairgraphics’ throughout the convention center. Plus, we are the title sponsor of the Yokohama Media Center.”

Holtschneider said the L.A. Auto Show – the first major auto event of the season – attracts a huge consumer following, key influencers within the automotive industry and prominent media, including scores of international reporters. “It’s a great place for us to promote our line of tires, especially groundbreaking products like our orange oil-infused AVID Ascend®.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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