Ferrari Attracts Huge Crowd At Parade In Guangzhou China
By Henny Hemmes
Senior European Editor
The Auto Channel
GUANGZHOU, China November 23, 2012; Ferrari celebrated its 20th anniversary of presence in China during the Guangzhou auto show. In the morning of the press day, Ferrari president Luca di Montezemolo had a talk to Chinese media. He said to be very happy with the performance of the brand on the Chinese market and to consider the first twenty years “just as a start.”
Ferrari sold some 700 units in China, which is now the second market after Germany for the brand with the prancing horse.
In the afternoon Ferrari organized a parade of some 130 cars, the largest even held in China and attracting a quarter million people. But the ‘Ferrari Carnival’ angered locals because the city banned private cars along the 5 mile stretch of the parade and busses were skipping stops.
The event was continued by lighting the Guangzhou Tower up in red and a gala dinner for 500 customers.