Automotive Performance Brands - Yokohama Tire Tips Video Answers Questions About Winter Tires


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FULLERTON, Nov. 8,, 2012) – Yokohama Tire Corporation (YTC) has released its latest episode of “Tire Tips,” a consumer education video series. In the newest installment, Theresa Palang, YTC’s manager of public relations and digital marketing, and Nate Ortega, YTC’s performance marketing specialist, explain the importance of winter tires and their proper application.

“One of the most common questions we get asked at Yokohama is whether a driver really needs winter tires,” said Palang. “Many people have all-season tires on their vehicles, which is fine for most conditions. However, they may not be the best choice in serious winter circumstances. That’s when winter tires become a necessity.”

According to Ortega, a key difference between the two tires is in their compound, which is specifically designed to remain pliable at colder temperatures, allowing it to better conform to the road for better traction in all conditions. “Winter tires additionally have an advantage due to their special, condition-specific design,” he said. “The iceGUARD iG51v™, for example, YTC’s latest winter tire, has 3D-shaped sipes that interlock for greater biting edges and improve stability on the road. The iG51v also has zig-zag groove edges to evacuate water quickly and minimize the risk of hydroplaning.”

“All-season tires may be enough if you live in a part of the U.S. that sees only light snow and moderately cold temperatures,” said Palang. “But if you live in a part of the country where temperatures frequently drop below 32 degrees, investing in winter tires is a wise decision.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation: www.facebook.com/yokohamatirecorp www.twitter.com/yokohamatc www.youtube.com/user/yokohamamotorsports

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