Know Snow? Bridgestone Americas Offers Tips for Winter Driving


car in snow (select to view enlarged photo)

NASHVILLE, TN--Nov. 8, 2012: As the weather turns cold, are you prepared to face the hazards of winter driving? Bridgestone Americas, Inc., encourages travelers to prepare their cars for winter weather and brush up on their winter driving skills.

"Winter driving can be intimidating and hazardous, and is something that you really do need to prepare for," said Anant Gandhi, product manager for winter tires at Bridgestone Americas. "It's not just about having the right equipment; it's also important that drivers understand how to respond correctly to various winter hazards. We all have a responsibility to make sure we prepare not just our vehicles, but also ourselves."

Some key tips for winter driving from Bridgestone and the Bridgestone Winter Driving School in Steamboat Springs, Colo., include:

  • If you can see your breath, it's time to switch. When the temperature approaches freezing, switch your all-season or high-performance tires to winter tires. With unique polymers and tread pattern elements, winter tires are optimized for more grip and the control you need in winter weather conditions.
  • Periodically check traction, or available grip, when driving in challenging conditions. Road conditions can change drastically in a short period of time/distance in winter. Apply the brakes with moderate pressure to determine the available grip and modify your driving, if needed, to respond to ever-changing road conditions.
  • Maximize available grip by separating driving maneuvers when negotiating a curve. Brake to an appropriate speed while traveling in a straight line prior to a curve. This allows you to use all of the available grip for negotiating the curve. Accelerate gradually when you are able to straighten the steering wheel at the exit of the turn.
  • Avoid cruise control in wet, icy or snowy conditions. Maintain control of acceleration and deceleration at all times.
  • Forgo driving if the weather looks too treacherous. Safety comes first.

"One of the most important factors in starting, steering, or stopping on ice and snow is your tires," said Mark Cox, Director of the Bridgestone Winter Driving School in Steamboat Springs, Colo. "It doesn't make a difference if you have front-wheel, all-wheel or rear-wheel drive, your vehicle will perform better in most winter driving conditions if it is equipped with purpose-built winter tires on both the front and rear wheels."

Winter tires are designed to provide maximum performance during low winter temperatures and on ice, snow and slush. They perform better due to the combination of specialized winter tread patterns, deeper tread depth and unique tread compounds that remain softer in winter temperatures.

Retailers offer a wide range of tires sold as winter tires with an M+S (mud and snow) rating, but they are not at all equal in performance.

The Rubber Manufacturers Association (RMA) in the U.S. and the Rubber Association of Canada (RAC) developed the mountain/snowflake symbol, which can be found on a tire's sidewall, to designate winter tires that meet the newest severe snow standards. Tires that have earned this symbol can be expected to provide 20 to 40 percent more traction in winter conditions than conventional all-season tires, which may be the difference between driving safely and losing control.

All Bridgestone Blizzak winter tires have earned this distinction.

To learn more about safe driving in winter weather, visit the Bridgestone Winter Driving School website: http://winterdrive.com. The Bridgestone Winter Driving School in Steamboat Springs, Colo., has been sponsored by Bridgestone since 2000.

To find sizing information and a retailer where you can purchase the Bridgestone Blizzak winter tires that are right for your car and conditions, visit: Bridgestone Blizzak.

-->

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | Car Reviews Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/