October Proves To Be Another Record Month For Mercedes-Benz
MILTON KEYNES, UNITEED KINGDOM – Nov 8, 2012: Mercedes-Benz UK has successfully started the last quarter of 2012, according to figures released by SMMT. A total of 6,463 new cars were registered, giving the company a market share of 4.6 per cent – up some 11.9 per cent on the same month last year.
Year to date (YTD), Mercedes-Benz has shown 12.3 per cent growth in new car registrations, maintaining its record-breaking market share of 4.5 per cent. So far this year, 79,194 new cars have been registered – the strongest growth of any main premium German brand.
Registration success was shared between private purchasers and fleet business, with October’s results showing growth of 27.2 per cent and 10.7 per cent respectively.
It was a record October for the B-Class with 630 new cars registered, and a record-breaking total of 5,795 YTD. C-Class has continued to perform well with a record month resulting in 523 Estate registrations and 872 Coupé registrations.
G-Class and Viano also had a strong month with Viano recording the highest October registrations at 741. The E-Class Cabriolet topped its segment with 254 registrations and the CLS-Class Coupé and S-Class outsold competitors with 198 and 126 registrations respectively.
All body styles of the C-Class have proved popular with retail customers, with a mix of the Saloon, Estate and Coupé accounting for 968 new privately-purchased cars taking to the roads in October – which has contributed to a 68.6 per cent increase across the models compared to 2011 YTD.
AMG registrations have more than doubled to 1,750 YTD - a 144.8 per cent increase compared with 2011. The top performers in October include the C 63 AMG Saloon and Coupé, which have racked up 121 registrations in the month (1,001 YTD).
CLS 63 AMG Coupé registrations were up with 121 registered YTD and since its launch earlier this year there have been 51 registrations of the ML 63 AMG.
Vans and trucks have shown consistently strong performance in 2012, with YTD growth of 13.6 per cent (Vans) and 12.3 per cent (Truck).
Vito has grown by 20.4 per cent YTD and 477 Vito Taxis have taken to Britain’s streets in 2012, up 66.8 per cent YTD.
Atego and Actros trucks have risen significantly YTD. Atego has increased 32.9 per cent YTD while Actros has grown 40.1 per cent over the same period. Econic, the specialist Refuse Collection Vehicle, has grown 16.2 per cent YTD, with 437 vehicles servicing the country's refuse collection and recycling needs.
Marcus Breitschwerdt, President and CEO Mercedes-Benz UK commented: “Our October performance has been really encouraging. B-Class and C-Class continue to break records and we are heading for one of our best years ever for AMG. We are continuing to maintain record market share levels and our products are being well received.
“Commercial Vehicles have also put in a strong performance throughout October and with Citan, our new city van, the CLS Shooting Brake and the new A-Class joining us very soon the whole team, and our customers of course, have a lot to look forward too.”