Automotive Performance Brands - Hit the Road: Yokohama Tire Corporation Announces Miles of Fun Contest
FULLERTON, Nov. 7, 2012: Yokohama Tire Corporation has launched “Miles of Fun,” a social media contest where consumers have the opportunity to dream of and experience their “ultimate road trip,” while driving on all-new YK580™ orange oil-infused tires.
From now through November 22, consumers can submit a 60-second video on Yokohama Tire’s Facebook page (yokohamatirecorp) describing their fantasy road trip and the benefits of riding on YK580 tires, which are sold exclusively at Discount Tire/America’s Tire Company. The Facebook voting community will choose the top ten videos, and then three grand prize winners will be selected. The grand prize will consist of $5,800 for use towards the trip, a set of YK580 tires, and the following: a Samsung Galaxy II 10” tablet, a Sony Bloggie Sport camera/camcorder, a Verizon JetPack 4G Mobile Hotspot with prepaid broadband for 30 days and Yokohama gear. The winners will also be eligible for a $1,000 cash bonus.In addition, all Miles of Fun voters will be automatically entered to win one of three sets of YK580 tires in a sweepstakes drawing.
The orange oil in the YK580 creates a unique tread compound that delivers an unprecedented balance of extended treadlife, all-season performance and improved fuel efficiency.
“Partnering with Yokohama Tire on the Miles of Fun will help drive consumers to our stores and create more awareness for the YK580,” said Tom Williams, senior vice president of store experience for Discount Tire/America’s Tire Company. “In addition to the contest, Yokohama has developed point-of-sale materials that’ll bring attention to the new tire and the social media campaign. The YK580 is already a strong seller and having the promotion can only serve to further heighten interest for the tire. We’re really excited.”
“To promote Miles of Fun,” said Fred Koplin, Yokohama director of marketing communications, “we will roll out an advertising campaign consisting of behavioral target advertising, advertising in Facebook, and a product video for the web that explains the unique capabilities of the YK580. We look forward to seeing how creative consumers will get with their video entries. It’ll be fun!”
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.