Skoda UK Announces Record 2012


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MILTON KEYNES, UNITED KINGDOM – Nov 7, 2012: Skoda UK today announced that it has broken its previous registrations record in just 10 months of 2012, signalling the fourth straight year that the brand has beaten its previous best. With two months of the year still to go, last year’s record of 45,061 new car registrations has already been beaten.

The astonishing news is the latest in a string of achievements during a hugely successful 2012 for Škoda:

  • During October Škoda registered 4,759 new cars in the UK.
  • Year-to-date registrations stand at 46,281, up 17.9% on 2011 (39,241).
  • Year-to-date market share in the UK stands at 2.6% and is the first time that Škoda hasreached October with a market share above 2.5%. The breakdown is 2.9% retail and 2.3% fleet.

    Alasdair Stewart, Brand Director for Škoda UK, commented: “Today’s news that we’ve already beaten 2011’s total – itself the previous highest-ever UK figure – demonstrates the momentum Škoda has in the UK. Our core values of exceptionally versatile cars, great design, advanced technology and value-for-money prices appeal to the motoring public. Our congratulations go to our retailers who work very hard to deliver outstanding service to our customers; and to our growing base of fleet customers who are increasingly recognising the excellent value proposition represented by Škoda products. The figures underline what a phenomenal job everyone associated with the company has been doing this year, and means we are on target to meet the goals we set for 2012.”

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