Mazda on Track to Break Sales Record


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HIROSHIMA, JAPAN – Nov 5, 2012: Mazda is on the verge of breaking its all-time annual sales record with eight weeks of the year still remaining.

In VFACTS figures released today, Mazda sold a record 7,738 new cars, SUVs and utilities in October taking its total to 85,600 for the year, a mere 2,733 car sales short of its 88,333 2011 record year.

Mazda’s sales year-to-date are up 17.3 per cent, it has a strong 9.3 per cent market share and maintains its position as the third best-selling automotive brand and the number one full-line importer.

Leading the charge was the ever-popular Mazda3, selling 3,342 cars, making the result its best October on record. With 35,776 Mazda3 sales in 2012, it has maintained its lead in the small car segment year-to-date.

Supporting the Mazda3 was the Mazda2 with 1,351 sales. Topping its category once again it was the most popular car in the light segment and enjoyed its best ever October.

Mazda sold 1,190 new CX-5s in October as sales hit 12,718 for the year as it continues to be one of the most popular models in the competitive Medium SUV segment.

In addition, the Mazda BT-50 had its second best October in its history, selling over 1,000 cars for the eighth month this year with 1,046 finding new homes.

With Mazda’s passenger cars continuing to sell strongly and with the CX-5 and BT-50 top of mind for many Australians, Mazda is nicely positioned to break through the 100,000 new car sales barrier for the first time.

Mazda Australia managing director, Doug Dickson said, Our record October sales performance takes us a significant step towards 100,000 new car sales for the year. I am proud of what Mazda Australia and our dealer group have achieved, but I am more pleased that we have achieved this growth while focussing on customer service.

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