SAN DIEGO--October 19, 2012: SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, announced Choo Kim-Isgitt as Vice President of Marketing.
“Her strategic vision and tactical expertise are welcome additions to the senior management team as we work to secure new partnerships and grow the SmartDrive brand across markets.”
The company's solutions are used by public and private fleets across industries to increase operating efficiency and safety through improved driving performance. SmartDrive sells into a broad range of sectors including public transit, commercial trucking, waste hauling, food and beverage delivery, and shuttle operators.
"With a proven track record at technology companies, including some of the most highly regarded brands in the world, Choo brings a wealth of experience, insight and achievement to her new role," noted Steve Mitgang, CEO of SmartDrive. "Her strategic vision and tactical expertise are welcome additions to the senior management team as we work to secure new partnerships and grow the SmartDrive brand across markets."
Prior to SmartDrive, Ms. Kim-Isgitt was responsible for corporate marketing for M86 Security, a leading Web and email security software company, where she led branding, online strategy and execution, product launches and global marketing campaigns. In her 20 year career Choo has also held executive marketing positions at Websense and IBM.
"SmartDrive clearly leads the market in technology innovation for fleet safety and fuel efficiency, delivering unparalleled insights into driving behavior and dramatic performance improvement. It's a great pleasure to join this stellar team to spearhead the global marketing efforts that will drive the adoption of this game-changing technology across the transportation industry," said Ms. Kim-Isgitt.
Ms. Kim-Isgitt earned a B.S. degree in advertising from the Univ. of Texas and a M.B.A from the Fuqua School of Business at Duke University.
