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POWAY, Calif., Oct. 11, 2012 -- BILSTEIN Shock Absorbers is excited to announce the launch of their new LOWER IT RIGHT website, detailing their most dynamic set of products for lowering vehicles for optimum performance. This new site emphasizes the extreme engineering behind BILSTEIN products for lowering a vehicle the right way from a quality and safety standpoint, and delivering peak handling performance.

The BILSTEIN message is clear - if you lower your vehicle, lower it right. Here, BILSTEIN illustrates to tuning enthusiasts the advantages of a high quality suspension system compared to poorly engineered products focused strictly on the looks of the vehicle. BILSTEIN engineers developed these systems with an emphasis on both looks and performance, resulting in a highly sophisticated, all-encompassing system.

To kick it off, Custom Fabricator and new spokesperson for BILSTEIN, Jessi Combs, is featured in this new website and video.  "Bilstein's engineering, quality and extensive offering for all forms of vehicles and motorsports is a great tie-in to everything I am involved with as someone who has her hands in everything automotive," stated Combs. features an action-filled, stimulating video highlighting the installation of BILSTEIN's new B14 kit on a VW GTi, - and some dramatic driving performances featuring the exciting Jessi Combs!

The LOWER IT RIGHT line features three of BILSTEIN's latest products, B12, B14 and B16.

The B12 is available in two different levels - Pro Kit features 40mm lowering, and Sportline features 50mm lowering, while both feature Eibach springs.

The B12 Pro-Kit is for drivers wanting precision handling and superb driver comfort and satisfaction, while still providing the ability to seek more curves to conquer. The system provides accurate response, excellent performance and predictable control. It also allows lowering the vehicle up to 40mm for an action-ready look.

The B12 Sportline is intended for drivers seeking a more aggressive, quick response handling vehicle, while experiencing ultimate ride quality and enhancing the passion for driving. The B12 Sportline allows you to lower the vehicle up to 50mm for a much more aggressive looking appearance.

The B14, which was installed on the VW GTi, allows adjustable vehicle ride height without the expense of a fully adjustable damping system. This system features both coilover and standard monotube gas pressure shocks and struts with performance level valving tuned specifically for each application,  as well as progressive rate coil springs. The threaded body has a lowering of approximately 30-50 mm at both front and rear.

The B16 is a ride height and damping adjustable suspension system featuring monotube gas pressure technology. All four dampers feature 9 or 10-stage precise damping settings, from comfort to competition. The threaded body allows accurate adjustability of the front and rear progressive rate springs to achieve the vehicle ride height, center of gravity and level of performance handling desired. It also offers a lowering range of approximately 30-50 mm at front and rear.

BILSTEIN's LOWER IT RIGHT systems are available for a variety of vehicles. For complete details and fitments, and to check out the video, please visit: and

ThyssenKrupp Bilstein of America
or call

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