The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

BMW Group U.S. Reports September 2012 Sales


bmw

BMW brand up 4.9 percent year-to-date

MINI brand up 16.6 percent year-to-date, best September ever

MORE INFO

WOODCLIFF LAKE, NJ--Oct. 2, 2012: The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 26,660 vehicles, an increase of 3.5 percent from the 25,749 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 7.1 percent on sales of 234,928 in the first nine months of 2012 compared to 219,314 in the same period in 2011.

"The economic indicators and consumer confidence are showing improvement and the traffic in our showrooms is further encouraging our optimism for the fourth quarter of the year as the BMW new model ramp-up continues," said Ludwig Willisch, President and CEO, BMW of North America, LLC. "The X1 in its first full month is largely sold out and MINI set another sales record; both are strong indicators of what's to come."

BMW Brand Sales
Sales of BMW brand vehicles increased 0.1 percent in September for a total of 21,761 compared to 21,750 vehicles sold in September, 2011. Year-to-date, the BMW brand is up 4.9 percent on sales of 186,397 compared to 177,679 sold in the first nine months of 2011.

In September, the X1 SAV in it full sales month, sold 1,570 units. Other best performing vehicles for the month include the 6 Series, up 80.2 percent to 609 units; and the X3 SAV, up 63.7 percent to 3,034 units.

BMW Pre-Owned Vehicles
In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 3.8 percent to 13,624 vehicles from the 13,129 vehicles sold in September 2011. January through September, BMW used vehicle sales are up 2.6 percent on volume of 122,575 compared to 119,424 in the same period of 2011.

MINI Brand Sales
MINI USA reported the best September ever with sales of 4,899 automobiles, an increase of 22.5 percent from the 3,999 sold in September, 2011. Year-to-date, MINI sales in the U.S. are up 16.6 percent on volume of 48,531 compared to 41,635 in the first nine months of 2011.

Table 1: Vehicle Sales BMW of North America, LLC, September 2012


Sept '12

Sept '11

%

YTD Sept '12

YTD Sept '11

%

1 Series

515

674

-23.6%

5,535

6,572

-15.8%

3 Series

7,731

9,289

-16.8%

68,352

70,566

-3.1%

Z4

187

140

33.6%

1,952

2,932

-33.4%

5 Series

3,189

4,097

-22.2%

38,328

37,996

0.9%

6 Series

609

338

80.2%

5,482

2,217

147.3%

7 Series

464

869

-46.6%

8,103

7,750

4.6%

X1

1,570

N/A

N/A

2,146

N/A

N/A

BMW passenger cars

14,265

15,407

-7.4%

129,898

128,033

1.5%

X3

3,034

1,853

63.7%

22,591

19,167

17.9%

X5

3,850

3,878

-0.7%

29,682

26,047

14.0%

X6

612

612

0.0%

4,226

4,432

-4.6%

BMW light trucks

7,496

6,343

18.2%

56,499

49,646

13.8%

BMW brand

21,761

21,750

0.1%

186,397

177,679

4.9%

Cooper /S Hardtop

1,796

1,884

-4.7%

21,343

20,845

2.4%

Cooper /S Convertible

306

447

-31.5%

3,792

3,995

-5.1%

Cooper /S Clubman

417

461

-9.5%

4,249

5,517

-23.0%

Coupe

184

N/A

N/A

2,206

N/A

N/A

Roadster

194

N/A

N/A

1,596

N/A

N/A

Countryman

2,002

1,207

65.9%

15,345

11,278

36.1%

MINI brand

4,899

3,999

22.5%

48,531

41,635

16.6%

TOTAL BMW of North America, LLC

26,660

25,749

3.5%

234,928

219,314

7.1%

BMW Motorrad Sales
BMW Motorrad USA reported sales of 790 motorcycles in September, an increase of 6.0 percent from the total of 745 motorcycles sold in September 2011. Year-to-date, BMW Motorrad is up 14.7 percent on sales of 9,497 compared to 8,280 sold in the first nine months of 2011. In September, the best performing models included the F 800 GS, up 102.2 per cent to 89 units; and the S 1000 R, up 23.1 per cent to 128 units.

Table 2: Motorcycle Sales BMW of North America, LLC, September 2012


September
2012

September
2011

%

YTD

2012

YTD
2011

%

BMW Motorcycles

790

745

6.0

9,497

8,280

14.7