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Research and Markets: Supplying Hyundai-Kia - 2012 OEM Report


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DUBLIN--August 24, 2012: Research and Markets (Supplying Hyundai and Kia ) has announced the addition of the "Supplying Hyundai-Kia" company profile to their offering.

Hyundai-Kia has been through a period of dramatic change since current CEO Mong-koo Chung took over in 1999. Previously considered a second-rate manufacturer of budget vehicles, the much-improved products now delivered by Hyundai and its sister company Kia are giving established global OEMs in North America, Europe and Japan some serious food for thought.

Despite having assumed its place as a valid competitor in the global automotive market, Hyundai-Kia still maintains a number of small company values, which include not revealing information beyond that which has already been pre-approved for public consumption. As such, comparatively little is known about the internal workings and attitudes at that carmaker. To gain an insight into these otherwise closed areas, the Supplying Hyundai-Kia report draws upon various sources to reveal how the OEM is organized across a range of functions, reviewing such areas that can impact supply side such as new model development and vehicle manufacturing.

In addition to this, the material also examines various company tie-ups and how these arrangements have impacted suppliers, such as how the cross-investment between the various divisions and partners at Hyundai Motor serves to maintain order volumes at the various partner suppliers as they work to support automotive production as a whole. Additionally, the report reviews how Hyundai-Kia has leveraged its own partner suppliers and external companies in a push for improved vehicle quality, plus how the idea to produce steel at Hyundai has served to give the car-maker an edge in developing vehicles which combine the ability to manufacture and customer appeal together in a single package. Having dealt with issues past and present, Supplying Hyundai then goes on to look at future plans, such as those which will see Hyundai-Kia look to broaden its supply base and how this will impact local and global suppliers as the car-maker continues to expand into new manufacturing territories and increase regional production volumes.

Key Topics Covered:


OVERVIEW

- Introduction
- Overall sales
- Financials

PRODUCT AND PLATFORM STRATEGY

- Strategy overview
- Major model programmes
- Platform strategy
- Major platforms
- Component sharing, standardisation and carryover
- Volume planning

PRODUCTION STRATEGY

- Production strategy overview
- Manufacturing network & footprint

ASIA

ASEAN

NORTH AMERICA

AFRICA AND MIDDLE EAST

EUROPE

SOUTH AMERICA

Brazil

- Internal supply network
- Modularisation strategy
- Supplier parks
- Cluster of reference
- Manufacturing strategy and efficiency plans

PURCHASING STRATEGY

- Purchasing strategy overview
- Levels of vertical integration and outsourcing
- Purchasing organisation
- Purchasing offices
- Key Offices
- Key purchasing personnel
- Purchasing spending

SUPPLIER SELECTION

- Supply base development
- Major and strategic suppliers
- Openness to new suppliers
- Supplier selection criteria and biases

GLOBAL SOURCING

PRICING POLICY

- Price reduction plans and practices
- Payment terms
- Cost-reduction programs
- Raw material price management

QUALITY MANAGEMENT

- Quality level
- Quality management system
- Integration into product development
- Management of sub-suppliers
- Supplier awards

TECHNOLOGY

- Technological positioning
- Areas of focus
- R&D spending
- R&D organisation
- Access to supplier technology
- Approach to electrification and fuel cells
- Management of vehicle development

INTERVIEW: JAISON YANG, GLOBAL PURCHASING MANAGER, HYUNDAI EUROPE

OEM-SUPPLIER SURVEY RESULTS

- Introduction to the SuRe index
- Methodology
- Executive summary
- Profit potential
- Organization
- Pursuit of excellence
- Outlook

SWOT ANALYSIS - SUPPLYING HYUNDAI-KIA

GLOBAL FOOTPRINT

FORWARD MODEL PROGRAMME

MAJOR SUPPLIERS - HYUNDAI -KIA

For more information visit Supplying Hyundai and Kia