AutoTraker Adds Carfax QuickVIN To POS Software

HUNTINGTON, NY--Aug. 16, 2012: AutoTraker Inc., one of the leading software and technology providers for the tire and automotive aftermarket, has added Carfax® QuickVIN to its AutoTraker PLUS and AutoTraker EZ software. Users can now retrieve the year/make/model and vehicle identification number (VIN) of their customers' cars more quickly and easily by entering only the license plate information.

"Carfax QuickVIN saves me so much time and trouble, especially in the winter," said Steve Leblanc, Owner of Steve's Oil and Lube in Jay, Maine. "I can easily capture VINs by looking out the window and entering the customer's license plate information instead of going outside to write it down. This reduces errors and helps us accurately order vehicle parts the first time."

According to a recent study by Carfax, eight out of ten shop management system users would prefer to have Carfax QuickVIN available with their current system. Users can eliminate the risk of costly data entry errors and help ensure they order correctly-fitting parts.

"We have always felt that repeat business is the key to success for auto repair shops," said Bob Barsony, President of AutoTraker Inc. "Our partnership with Carfax helps our clients retain and also expand their customer base, since the Carfax Report can show car buyers where good labor has been performed. In addition, Carfax QuickVIN boosts our app with an extremely handy tool for VIN decoding, which our clients love."

Carfax QuickVIN users that are members of the Carfax Service Network also have their service records turned into free advertising on Carfax Vehicle History Reports. Shop name and contact information appears alongside each service record on the Carfax Report, reaching millions of potential customers.