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Mercedes-Benz Celebrates Summer With "Best Summer" Campaign


mercedes (select to view enlarged photo)

MONTVALE, NJ--Aug., 2 2012: Mercedes-Benz is inviting its Facebook fans to "Best Summer," an initiative that is celebrating summertime moments surrounded by Mercedes-Benz events including most recently Mercedes-Benz Fashion Week Swim.

To participate, Facebook fans are asked to post a unique photo at Facebook, which will enter them into a sweepstakes for a chance to win a 13 month lease of the perfect summertime convertible, a 2013 SLK250 roadster.  Fans are encouraged to capture their favorite summertime moments while incorporating a Mercedes-Benz vehicle or the Mercedes-Benz logo.

"The summer season is full of great memories that everyone wants to capture and celebrate. Through the Best Summer campaign, we have created a fun way to bring this to life for Mercedes-Benz enthusiasts," said Eric Jillard, manager of digital marketing for Mercedes-Benz USA.  "Over the next several weeks, the Mercedes-Benz three-pointed star will play host to major events providing the perfect backdrop to capture the Best Summer photos."  

Mercedes-Benz Best Summer events include:

  • Mercedes-Benz Fashion Week Swim - July 19 - 23
  • 94th PGA Championship - August 9 - 12
  • Pebble Beach Concours - August 16 - 19
  • US Open - August 23 - Sept 9

The Mercedes-Benz USA Facebook page is hosting the Best Summer campaign, which runs from July 19, 2012 to September 10, 2012. To enter, you must be 21 years of age with a valid driver's license.