Mazda Reports July Sales
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- Mazda SKYACTIV TECHNOLOGY accounts for more than half of total vehicle sales for the month of July-
IRVINE, CA--Aug. 1, 2012: Mazda North American Operations (MNAO) today reported July U.S. sales of 19,318 vehicles, representing a decrease of 7.0 percent versus last year. Year-to-date sales through July are up 13.9 percent (13.9 percent DSR) versus last year, with 163,115 vehicles sold.
Key July sales notes:
- In the U.S., since the addition of the Mazda CX-5 to the SKYACTIV TECHNOLOGY vehicle line-up, SKYACTIV vehicle sales have increased from 24.0 percent (February 2012) to 60.0 perecent of total vehicle sales for the month of July.
- MX-5 Miata continued to stay hot this Summer with an increase of 3.7 percent over July of 2011.
Mazda Motor de Mexico (MMdM) reported July sales, of 1,942 vehicles, down 14.0 percent versus July of last year.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
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Month-To-Date |
Year-To-Date |
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Jul |
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Jul |
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% |
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% MTD |
Jul |
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Jul |
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% |
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% YTD |
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2012 |
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2011 |
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Change |
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DSR |
2012 |
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2011 |
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Change |
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DSR |
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Mazda2 |
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905 |
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1,072 |
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(15.6)% |
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(8.8)% |
11,056 |
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8,512 |
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29.9% |
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29.9% |
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Mazda3 |
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9,027 |
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9,288 |
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(2.8)% |
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5.0% |
68,554 |
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60,832 |
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12.7% |
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12.7% |
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Mazda5 |
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994 |
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1,186 |
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(16.2)% |
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(9.5)% |
7,939 |
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12,967 |
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(38.8)% |
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(38.8)% |
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Mazda6 |
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1,289 |
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2,543 |
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(49.3)% |
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(45.3)% |
26,658 |
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18,115 |
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47.2% |
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47.2% |
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MX-5 Miata |
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590 |
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569 |
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3.7% |
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12.0% |
4,016 |
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3,654 |
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9.9% |
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9.9% |
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RX-8 |
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- |
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65 |
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(100.0)% |
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(100.0)% |
80 |
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544 |
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(85.3)% |
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(85.3)% |
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CX-5 |
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4,208 |
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- |
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N/A |
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N/A |
20,239 |
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- |
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N/A |
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N/A |
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CX-7 |
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324 |
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3,152 |
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(89.7)% |
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(88.9)% |
10,983 |
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18,738 |
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(41.4)% |
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(41.4)% |
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CX-9 |
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1,979 |
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2,640 |
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(25.0)% |
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(19.0)% |
13,087 |
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18,179 |
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(28.0)% |
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(28.0)% |
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Tribute |
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2 |
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268 |
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(99.3)% |
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(99.2)% |
503 |
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1,621 |
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(69.0)% |
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(69.0)% |
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Total Vehicles |
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CARS |
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12,805 |
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14,723 |
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(13.0)% |
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(6.1)% |
118,303 |
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104,624 |
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13.1% |
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13.1% |
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TRUCKS |
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6,513 |
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6,060 |
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7.5% |
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16.1% |
44,812 |
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38,538 |
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16.3% |
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16.3% |
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TOTAL |
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19,318 |
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20,783 |
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(7.0)% |
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0.4% |
163,115 |
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143,162 |
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13.9% |
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13.9% |
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MEMO: |
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IMPORT CAR |
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11,516 |
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12,180 |
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(5.5)% |
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91,645 |
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86,509 |
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5.9% |
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IMPORT TRUCK |
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6,511 |
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5,792 |
# |
12.4% |
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44,309 |
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36,917 |
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20.0% |
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IMPORT TOTAL |
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18,027 |
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17,972 |
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0.3% |
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135,954 |
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123,426 |
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10.2% |
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DOMESTIC CAR |
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1,289 |
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2,543 |
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(49.3)% |
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26,658 |
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18,115 |
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47.2% |
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DOMESTIC TRUCK |
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2 |
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268 |
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(99.3)% |
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503 |
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1,621 |
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(69.0)% |
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DOMESTIC TOTALS |
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1,291 |
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2,811 |
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(54.1)% |
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27,161 |
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19,736 |
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37.6% |
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Selling Days |
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25 |
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27 |
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180 |
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180 |
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