Five Star Safety for Holden's Colorado Crew Cab Range

SYDNEY – July 13, 2012: The all-new Colorado crew cab range has become the latest Holden to be awarded a maximum five-star safety rating from the Australasian New Car Assessment Program (ANCAP).

Launched last month, the new light commercial vehicle has a comprehensive list of active and passive safety features including Electronic Stability Control (ESC), Anti-lock Braking System (ABS) with Electronic Brake Force Distribution (EBD), driver and front passenger airbags and full length curtain airbags standard across the range.

Colorado benefits from a robust frame and body structure constructed from high-strength steel and a technically advanced chassis system which delivers enhanced accident avoidance capabilities. Full length side impact protection beams reinforce the passenger safety cell and offers optimum protection in the event of a collision.

Holden’s Executive Director of Sales, Marketing and Aftersales, John Elsworth said the crew cab range accounted for approximately 80 per cent of Colorado sales therefore it was great to get this important third party endorsement for this popular range.

“Today’s LCVs serve a dual purpose - they are a weekday work horse but often perform the duties of an SUV at the weekend so it was imperative that Colorado included increased standard passenger comfort and safety,” said Mr Elsworth.

“Colorado has earned a well-deserved reputation as a hardworking, solid, safe and reliable light commercial vehicle and this announcement will further enhance that status.

“We’ve been thrilled with the response to Colorado, it’s generated genuine excitement across our dealer network and in the marketplace and this announcement cements what a great addition the all-new Colorado is to the Holden portfolio.”

ANCAP Chairman, Mr Lauchlan McIntosh congratulated Holden on the stellar achievements saying it was satisfying to see manufacturers lifting the safety of light commercial vehicles.