GE Capital to Provide Financing for Electric Motorcycle Maker Brammo


ge capital

HOFFMAN ESTATES, IL--July 10, 2012: GE Capital's Commercial Distribution Finance (CDF) business has agreed to provide Brammo Inc. with inventory financing to support the expansion of its dealer network in the U.S. The Ashland, OR-based manufacturer designs and develops electric motorcycles.

“This program with GE Capital will support the rapid growth of our distribution network, allowing leading motorcycle dealerships to capitalize on the growing demand for electric motorcycles.”

In addition to supporting the expansion of a rapidly growing American company, this announcement reinforces GE's commitment to accelerate the adoption of hybrid and alternative fuel vehicles globally.

"We've proven that we can successfully marry technology with performance and now we're ramping up our efforts to deliver our unique products to the marketplace," said Craig Bramscher, founder and CEO of Brammo. "This program with GE Capital will support the rapid growth of our distribution network, allowing leading motorcycle dealerships to capitalize on the growing demand for electric motorcycles."

CDF already provides inventory financing for other brands of alternative fuel and hybrid motorsports products. This type of arrangement, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of motorcycles and related products from manufacturers. It is an important element of a successful manufacturer-dealer business model.

"Our deep expertise in the motorcycle sector leads us to believe that dealers are excited about advertising these new products to draw customers into dealerships," said Neeraj Mehta, president and CEO of CDF and a GE corporate officer. "We're glad to work with Brammo to drive the adoption of electric vehicles."

GE owns one of the world's largest vehicle fleets and operates a leading global fleet management business, GE Capital, Fleet Services. By 2015, GE has committed to purchasing 25,000 electric vehicles for its own fleet and for those of its customers. On May 31, GE Capital, Fleet Services opened the GE Vehicle Innovation Center at its headquarters in Eden Prairie, MN. The center is a first-of-its-kind, world-class facility that provides customers with first-hand experience with alternative fuel vehicles and GE's enabling technologies. Brammo products are on permanent display at the Vehicle Innovation Center. For more information, go to http://www.gefleet.com/eco/home.

About Brammo

Brammo Inc. is a leading electric vehicle technology company headquartered in North America. It designs and develops electric vehicles including the Encite, Enertia, Empulse and Engage motorcycles. Brammo is the current TTXGP eGrandPrix champion of North America. In addition, the company is an OEM supplier of its innovative Brammo Digital Drivetrain systems, including the Brammo Power battery pack and Brammo Power vehicle management system. It has vehicle distribution and marketing operations in North America, Europe and Asia. Investors include Polaris, Best Buy, Chrysalix and Alpine Energy.

The following are trademarks of Brammo, Inc. in the United States or other countries or both: BrammoŽ, EnertiaŽ, EmpulseŽ, EngageŽ, EnciteŽ, Brammo Digital Drivetrain, Brammo Power, the Brammo logo and bulls head graphical device.

To learn more, visit Brammo.

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/