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Audi of America Chief de Nysschen Moves to Infiniti +VIDEO


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Johan de Nysschen

The man who promised to lead Audi to new heights in America, and succeeded, will lead Nissan's premium brand from new global headquarters in Hong Kong


YOKOHAMA - June 4, 2012: Infiniti announced today that Johan de Nysschen will join the company. De Nysschen will be appointed as senior vice president of Nissan Motor Company in charge of the Infiniti division, and joins effective July 1, 2012.

De Nysschen, currently President of Audi of America, will report to Andy Palmer, Nissan Motor Company Executive Vice President, product planning, business strategy, marketing communications and responsible for the Infiniti division. De Nysschen will be located at Infiniti's new global headquarters in Hong Kong, which officially opened on May 22.

"We have exciting and ambitious plans for improving the Infiniti brand including introducing new models in all markets where premium customer demand exists," said Palmer. "Johan is a highly successful global luxury automotive executive and his leadership of Infiniti will be a key factor in realizing the potential of the Infiniti brand," continued Palmer.

De Nysschen was with Audi for 19 years. During his tenure he served in executive positions in South Africa, Japan and most recently as President of the brand's American operations. Prior to joining Audi, de Nysschen worked for BMW in South Africa. He holds a bachelor's degree from the Nelson Mandela Metropolitan University, Port Elizabeth, South Africa, and an MBA from the University of Pretoria, South Africa.


The Auto Channel's exclusive RoadTrip interview with Johan de Nysschen, Pt.1



The Auto Channel's exclusive RoadTrip interview with Johan de Nysschen, Pt.2



The Auto Channel's exclusive RoadTrip interview with Johan de Nysschen, Pt.3