Renault. Made For You

VICTORIA, AUSTRALIA – May 30, 2012: This week, Renault Australia will debut an all-new campaign – Renault. Made For You.

Reaffirming Renault’s commitment to the Australian market with a broad range of vehicles for every life stage, the entire campaign was conceptualised, developed and produced locally. Shot in some of Australia’s most idyllic locations including Victoria’s Black Spur and Sydney’s Rocks district. The campaign follows 4 families at different life-stages, enjoying their Renaults. The campaign focuses on the volume-selling Mégane Hatch, the award-winning Mégane R.S. 250, the family-friendly Koleos and the luxurious Latitude.

The campaign embodies the Renault brand values – people centric and joie de vivre or joy of life. It demonstrates how effortlessly the Renault products complement all stages of life and convey the emotion and humanity behind the Renault diamond.

The campaign will launch with a national television, outdoor and digital presence, which will be followed by other experiential executions throughout 2012. The ‘Renault. Made For You.’ campaign has been developed in Melbourne by Renault Australia and Naked Communications Melbourne.

Commenting on the launch of the campaign, Justin Hocevar, Managing Director Renault Australia, said; “We wanted to create a piece that had great relevance to Australia and that strongly supports the substantial effort we are making in the Australian market. Our objective was to really show people just how serious we are about growing the Renault brand in Australia, while embodying the Renault brand values.”

Gina Trench-Thiedeman, Brand & Consumer Manager Renault Australia, added; “’Made for you’, is the first time we have run a full range campaign in Australia. We have chosen Naked Communications to undertake this important work. They have been an absolute delight to work with, and have helped us unlock the humanity of the Renault brand.”