Chrysler Brand Takes Home 'Grand Effie' at the North American Effie Awards Gala

NEW YORK--May 24, 2012: The Chrysler brand was awarded last night with a "Grand Effie" award for its "Imported from Detroit" campaign. The award was presented to the Chrysler brand at "44th Annual Effie Awards" gala held in New York.

"The 'Imported from Detroit' campaign was more than a commercial; it signified the start of the new Chrysler Group LLC and airing it during the Super Bowl allowed us to share our story with America. We are thankful to all of our consumers for joining us on this journey," said Olivier Francois -- Chief Marketing Officer, Chrysler Group LLC. "On behalf of everyone at the Chrysler brand and all of the employees at Chrysler Group we thank the voting jury for this honor."

Partnering agencies Wieden+Kennedy from Portland, Ore and UniversalMcCann from Birmingham, Mich. shared the win with the Chrysler brand.