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FIAT USA Celebrates 500,000 Facebook Fans with Both a 'Spin to Win' Application and Cash Voucher Surprise for its Original 500,000 Fans


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AUBURN HILLS, MI--May 15, 2012:

  • FIAT launches 'Spin to Win' application on FacebookŪ to give away ten Fiat 500 Sport vehicles exclusive to the brand's Facebook fans
  • The original 500,000 Facebook fans to be eligible for a $500 loyalty reward toward a new Fiat 500

FIAT USA is demonstrating that it pays to be a fan of the brand's Facebook page, especially if you happen to be one of its original 500,000 fans. Last month, FIAT achieved a social milestone of acquiring 500,000 fans on its Facebook Page and now, the brand is making it possible for each fan to receive a reward in celebration of this success.

Every new and current Fiat USA Facebook fan will have an opportunity to win one of ten 2012 Fiat 500 Sport models via the "FIAT Spin to Win" application. In addition, the original 500,000 fans can receive a $500 loyalty voucher toward the purchase or lease of a new vehicle after using the application.

"The FIAT Brand is thankful to have a Facebook community that is as loyal as our fans; we listen to what they have to say and we value their opinions," said Tim Kuniskis, Head of FIAT North America. "We will continue to use social media as a way to not only engage our fans but to also generate discussion and ideas that we may incorporate in future products or marketing campaigns."

To enter the "FIAT Spin to Win" promotion, fans should visit the "500,000 Celebration" app on the FIAT USA Facebook Page. Through the app, each registrant will be given a "Celebration Spin code" containing a six digit number that the registrant can take to spin at their local FIAT studio. If a contestant successfully spins the number "500,000" that contestant will win one of ten 2012 Fiat 500 Sport models. The "FIAT Spin to Win" promotion runs through May 31, 2012. For official rules visit Fiat USA on Facebook.