Advertise On The Auto Channel - Forget The Facebook Crowd When Selling New Cars

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Updated News (9/9/13): JD Power Study - Social Virtually Worthless For New Car Advertisers

Originally Published May 4, 2012

EDITOR'S NOTE May 4, 2012: Congratulations to General Motors. They took The Auto Channel's advice, obviously examined the numbers and came to the right decision on Tuesday, May 15th, and decided to stop wasting money on Facebook advertising. Now all the other manufacturers should follow and spend their advertising money where it will do the most good - where there really are potential buyers, where potential buyers go for thorough honest information, you know, like Internet's most complete and comprehensive automotive information resource.

DETROIT - May 5, 2012: The Detroit Free Press reported that American's aged 50 and older are buying more than three of every five new vehicles sold, or about 62%, according to a new study from J.D. Power and AARP. That's up from 39% in 2001 when Power began tracking the data.

For the Detroit Three, boomers now account for 67% of all sales.

The flip side of the research: Those between 18 and 34 make up just 13% of the market, down from 24% in 2001.


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