SAN FRANCISCO--April 25, 2012: Jumpstart Automotive Group, a division of Hearst Magazines and expert automotive integrated sales and marketing organization, today announced a reorganization including the creation of a new Audience Performance Group to help enhance advertising performance and efficiency for clients.
“As the media landscape continues to evolve, Jumpstart will have the right infrastructure to successfully manage the increasing complexities of marketing in the automotive industry.”
The Jumpstart Audience Performance Group will be led by industry veteran Choon Choi to streamline the company's Business Development, Publisher Development, Revenue Operations and Technology teams to bring innovation to advertising and marketing solutions through the use of advanced technology.
Choi now serves as Jumpstart's Senior Vice President, Strategy, Business Development and Technology where he will continue to cultivate strategies and partnerships to strengthen the company's focus on advertising revenue performance and efficiency. This includes managing a network of 15 premium automotive websites with over 14 million unique users per month.
Choi, promoted from his recent role as Jumpstart's Vice President, Strategy and Business Development, brings a broad range of executive, business development and start-up experience to his new role.
Prior to Jumpstart, he worked in various strategic planning, business development and multi-channel product marketing roles in entertainment media, e-commerce and consumer retail for companies such as Gap Inc., DeliveryAgent, Chipshot.com, LVMH and Target Corporation. Choi is a graduate of St. Olaf College.
Aaron Serrao takes over the role of Vice President, Audience Development at Jumpstart. Serrao will guide the publisher development team to continue to strengthen and grow Jumpstart's audience through strategic product initiatives, business development and deeper publisher collaboration. Serrao started in the account management department in 2007 and has spent the past four years working directly with Jumpstart publishers to drive site performance while cultivating the largest, most diverse and engaged auto shopper audience today.
Prior to Serrao's tenure at Jumpstart, he worked for publishers Village Voice Media and Rivals.com. He holds two degrees in marketing and philosophy from the University of Washington.
Eve Maidenberg has been named Managing Director, San Francisco in addition to her current role as Vice President of Marketing and Creative Services. Maidenberg will spearhead corporate branding efforts and lead a robust people development program to bolster productivity and increase effectiveness of all Jumpstart employees.
Before joining Jumpstart in 2008, Maidenberg worked with traditional and digital media on both coasts. Her robust experience extends across all platforms from print, video, digital and mobile marketing for clients in virtually every business sector, from pharmaceuticals to financial services to automotive and fashion.
"These changes will help us to create a stronger, more nimble and forward thinking organization," said Nick Matarazzo, CEO of Jumpstart. "As the media landscape continues to evolve, Jumpstart will have the right infrastructure to successfully manage the increasing complexities of marketing in the automotive industry."
About Jumpstart Automotive Group
Jumpstart Automotive Group, a Hearst Media Services company, is an expert automotive marketing organization. It represents the broadest and most diverse audience of in-market car shoppers and influencers across 15 automotive websites that include Vehix, Consumer Guide Automotive, JD Power Autos, Car and Driver, Road & Track, NADAguides, CarSoup, U.S.News Autos, HybridCars, CarGurus, TrueCar, PlugInCars, Overstock Cars, Leftlane and EveryCarListed. Fueled by a passion for performance, Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. Jumpstart is at the forefront of behavioral targeting, research and strategic insights products. For more information, visit Jumpstart Auto.
